Buzz The Blog Featuring Customer Success Stories

It Pays to Watch Commercials!

By Lin Parkin

February 13, 2013

Jerry MacKay.jpgAwhile back I auditioned for a commercial for an exercise program. I gave them my best "fitness style" read, with a little more energy than I usually use.

I didn't get the job, but the other day I happened to see the commercial on TV, and heard the narrator they chose. They went with a much more conversational read, which is actually closer to what I usually do.

The next day, an audition notice came in for another fitness product. This time, I decided to go conversational. Turns out, I made the right call...I got the job!

So the next time I'm watching TV and they go to commercial, maybe I'll skip the trip to the fridge and do a little research...it paid off on this project!

Jerry MacKay


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