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Product Demos with Live Announcers

Have you ever strolled down an aisle at a trade show and perked up your ears to hear the melodious voice of a real person, pitching a new product or service?

That most likely was the voice of a live announcer or professional actor, hired to speak on behalf of a company and lead a product demo, engaging audiences in an intimate and friendly manner with the goal of bringing in sales for their vendor.


If you want to try something different, that is, contrary to using a pre-recorded voice-over at your booth, consider hiring a voice actor to announce and perform live presentations on the hour or even more frequently than that, depending on the length of the script and product demonstration.


What are the benefits of hiring a live announcer to promote your product at trade shows?

  • Your booth will attract visitors immediately, increasing the brainshare that you have access to because of the live announcer.
  • Your exhibit will touch people on several levels: a live, interactive performance does more to move your product than any powerpoint could.
  • Word of mouth will spread rapidly amongst the attendees, sending people your way to see the demonstrations first hand and your popular currency as a vendor will increase.
  • The human voice is one of the most persuasive marketing tools, period.
  • Of the five senses, hearing is most prized in marketing circles because of our distinct ability to retain audio messages long after they are originally heard. Jingles, slogans, songs, prose... marketing pitches!
There are many on-camera talent who have excellent voices and make their careers in broadcast television or live speaking engagements as corporate spokespersons. There is an announcer for every script, and a talent for every company.

Need more information about how to find live announcers in your area? Just ask us!

Best regards,

David

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