The Wall Street Journal reported last week that Google had been in talks with YouTube and had discussed the potential of overtaking the popular video website that allows people to upload video content to the web for mass distribution and observation.

Well, earlier this week, Google did acquire YouTube... for a cool $1.6 Billion.

This isn't the first foray Google has made into the world of broadcast and multimedia. Remember this? After announcing that radio advertisements were soon to be on the Google menu, it wasn't much of a surprise that video advertisements would be next on the search engine company's to-do list.

Video is a visual medium with an audio component. When the tape is rolling (or animation is generated, for that matter), the natural progression is to include voice-overs, wouldn't you agree?

Since the Google acquisition of YouTube, the world can expect to see more advertisements and in turn hear more voice-overs to accompany those video ads online.

This acquisition may prove to be a major boon to the voice industry and another product offering in your toolkit of services.

Have you tried online video advertising yet? The digital ad age is upon us - don't miss out on targeting new audiences with video and voice!

Cheers,

Stephanie