Target Audiences Increase Success
Need help determining who your target audience is? Spread your message effectively with insight from Adam Fox.
As you are all professional advertisers, business owners, and the like, it is obvious that the key to making the most out of your advertising dollar is knowledge of the target audience.
Day one stuff right?
Well, it would seem so, but there are many dimensions to consider.
First, of course is the obvious question:
Who do we want to reach?
Now, this has as many answers as there are businesses; everyone has a different target to hit.
Second, How do we reach them?
That’s a tough one. People are fickle.
You want to reach the people you’re trying to of course, but how do you make the message stick? How are you going to get those people to go out and pick up that product or use that service you’re trying to bring to them?
Answer: Professional advertising.
Also, a no-brainer right?
Wrong.
Professional Ad agencies are a great way to go, yes, but what are those agencies looking for?
They’re looking for the right voice to represent you.
Sure, many times owners of businesses record their own copy and like to bring that personal feel to their ads, which is great, but not all of them are going to get the results that they might be hoping for.
How many comedy skits are based on parodies of poorly produced and acted commercials? How many impersonators use a “typical” or overused voice as an impression in a comedy act?
Being a “Regular Guy” voice talent and producer of commercials for radio and TV spanning many different types of products and services, I’m seeing a change in the advertising trend.
My partner, Bob Oakman, is one of the most widely recognized voices in the industry having worked for Bill Young Productions for over 7 years and provided that “Concert Guy” voice for every act from Incubus to Willie Nelson and everything in between.
He’s the exclusive voice for monster trucks nationally in the U.S.
His Voice is heard on radio and television all over the country, for artists such as Bon Jovi, Metallica, Kenny Chesney, Bob Dylan, Kid Rock and hundreds more, as well as Boxing, Wrestling, Motor Events, Radio & Television promos and Automobile dealers.
Both of us however in our business, Defiant Digital Productions, are seeing more clients who want a more conversational voice.
One that the client is hoping to bring right into your living room and sit down on the couch, maybe have a glass of lemonade and tell you about the product or service they came to discuss.
How does this affect you?
Well, knowing how to pick that right voice is the key to what we’re all doing here at Voices.com.
Recognizing how the trends in advertising are turning is not only a necessary tool for the ad agencies, but for you as a business owner.
Think carefully about how you want to be represented.
How can you widen your target audience and get not only those people who might immediately pick up your product or service but also those who might try it and tell a friend?
How about those who might sit and have coffee with people at work and bring it up around the water cooler to see what others think as well?
It’s like a pond ripple, the more people you try to reach the wider the rings on the ripple grow.
In a nutshell, understanding the trends will help you to understand target audience.
Understanding target audience will help you to increase your return for your advertising dollar.
