Retaining VS Hearing : What's your audience doing?
What goes through the minds of the people you are targeting your messages to?
If you use an amateur to record your voice over, apparently not much!
‘When a script is read by a professionally trained voice, 83% of information will be retained by the listener.
If the same script is delivered by an untrained person, retention can drop to 45% or lower’
- A study by the ‘Fondation de la Recherche Psychologique
That's telling isn't it?
How important is it then to hire a professional voice actor?
Very!
If the goal is to have your message both heard and retained, the solution is obvious...
Feel free to comment on that statistic if you like :)
Best wishes,
Stephanie
