Earlier this year, ESPN decided to approach the worlds favorite rock band, U2 from Ireland, to ask them if they could license some of their music and concert footage along with some fresh voice-overs recorded by U2 for the commercials.

Greetings,

I was reading the New York Times, and was excited to see an article about ESPN and their advertising campaigns airing during the 2006 FIFA World Cup.

Earlier this year, ESPN decided to approach the worlds favorite rock band, U2 from Ireland, to ask them if they could license some of their music and concert footage along with some fresh voice-overs recorded by U2 for the commercials.

U2, avid Irish soccer fans and humanitarians, wholeheartedly agreed and the deal was sealed, recording commercial spots which are now airing on ESPN amidst their 2006 FIFA World Cup coverage. You've probably seen these ads!

Bono, U2s lead singer, is said to be cheering for the Ivory Coast.

Anthem, Ivory Coast, Tartan Army, and Sick Days are available for viewing at the official U2 website.

If you haven't seen them, here's a link to U2s website to view the spots.

Cheers,

Stephanie

P.S. Another classic example of the media using celebrity voice-overs!