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When writing ad copy for a radio or television commercial it's easy to get carried away. How much is enough? The short answer is enough to get the message across. OK, but how does that translate into a word count for a 30 second spot or a 60 second spot?
Continue reading "What's a Good Length for Ad Copy?" »
Meet the new voice of your friendly neighborhood Spider-Man, Josh Keaton.
Marvel's new animated series looks like a smash hit and Josh Keaton has already been initiated into the Marvel clan through voice over roles as Harry Osborn in two Spidey video games!
Learn more about Josh Keaton and the production here.
Continue reading "Josh Keaton Voices Spider-Man in New TV Series" »
Have you seen Tiger Woods' new commercial with GM OnStar?
If you were listening carefully, you might have noticed something very few would have assumed of the production.
Did anybody catch the voice over?
If you did, leave a comment!
Continue reading "Tiger Woods GM OnStar Commercial" »
Interested in advertising on radio or TV but don't know where to start?
Continue reading "Commercial Scripts for Radio and Television" »
Remember that post about target audiences? Well, this Christmas season, Sears is celebrating the upcoming holidays through the eyes and voiceovers of a mother.
Continue reading "Sears Celebrates Holidays with Voiceovers by Mom" »
When the traditional announcer just didn't cut it anymore, advertising companies took a swing in a different direction, creating characters that embodied real feelings, interests and desires.
Continue reading "People Sell Products" »
A reflection on the effects voiceovers for food commercials have on television viewers.
Continue reading "Do Voiceovers Induce Hunger?" »
Earlier this year, ESPN decided to approach the worlds favorite rock band, U2 from Ireland, to ask them if they could license some of their music and concert footage along with some fresh voice-overs recorded by U2 for the commercials.
Continue reading "U2 & ESPN: Voice-overs for World Cup" »
A revision, when pertaining to voice-overs, is an alteration made to an existing recording, whether slight or significant. Alterations may include the pronunciation of specific words, the interpretation of a script, or changes made to update the script over time.
Continue reading "What are Voice-over Revisions and Do I need them?" »
As you post your job on a voice talent web site, you know that you will receive a lot of replies. But quality is more important than quantity, isn’t it? After all, you’re typically looking for the BEST talent—the one that’s suited to your project—Not the MOST talent, right? Wouldn’t you agree that it’s best to have a good talent, rather than a mediocre one, for the same money?
Continue reading "5 Ways to get the Best Voiceover Talent for Less Money" »
Summer has the effortless ability to make people buy things and get outdoors. This is perfect for industries such as travel and tourism along with seasonal activities and hot spots that get an extra boost from visitors far and near.
Continue reading "Summer's Coming: Are your Ads Ready?" »
Have you ever received a demo of your script from a talent only to find that there are beeps or sound effects included in the recording? These added audio clips are called "watermarks". Many voice talent add these short sound bites with the intention of protecting their work while providing their sample at higher quality.
Continue reading "What are Watermarks and Why are Talent Using them in Custom Demos?" »
If you work with voice actors in the video game production industry, you've likely noticed a few changes.
Continue reading "SAG increases Voice Actor Wages" »
It's nice to read something about a company that gives back to the community, particularly to wonderful organizations such as Gilda's Club.
I recently read the TELETOON press release dated May 30th about the airing of two public service announcements (abbreviated as PSAs) developed by Gilda's Club Noogieland members on Sunday June 4th, National Cancer Survivors Day.
Continue reading "Teletoon: Children of Gilda's Club Produce PSAs" »
Picture this. You're sitting down in front of your television and are watching a foreign film. The actors are obviously speaking a different language, but the audio (or the words that you hear) is in your own language. The film that you're watching has been dubbed by voice actors that speak your native language, in an effort to help you enjoy the film without having to read subtitles. The original audio is removed and replaced with dubbing.
Continue reading "Have you ever heard of the term "Dubbing"?" »
Have you heard about the latest trend to use celebrity voice-overs in broadcast commercial advertisements?
Back in January, Apple and Intel unleashed a new advertising campaign and employed the voice talents of Hollywood film star, Kiefer Sutherland, a native of Toronto, Canada.
Continue reading "Apple Hired a Celebrity Voice... Would You?" »
