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Using Nostalgia Advertising in Your Holiday Campaigns
Nostalgia advertising is a strong way to connect with audiences from all generations. Make nostalgia a focal point of your holiday campaigns.
Translation, Localization, and the Global Accent
Your global ad campaign ought to weigh the benefits of telling your story via translation, localization, or with a global accent.
Voice Acting Tips for Educational Campaigns
Looking to land a job as a voice actor for a college or university marketing campaign? Here's what you need to know to land these roles.
Anatomy of a Successful Seasonal Marketing Campaign
Use seasonal marketing to capitalize on special times of year when your brand can bring forth value to your target customers. Here's how.
Case Study: Producing a Video Campaign with AdWeek
The creative process behind this video campaign (animation production) with AdWeek shows how animation on a budget can be done.
Voice Over Script Considerations for Advertising and Radio Campaigns
Writing a radio ad script? Learn about soft and hard sells, how long a radio ad should be, and how to find the the best voice.
An Amazing Influencer Marketing Campaign Case Study
Influencers offer brands access to their audience of hundreds of thousands of fans. See how influencer marketing works with this case study.
What Are The Top 10 Jingles of the 2000s?
The top commercial jingles of the 2000s can teach us something even to this day. Their commonalities make them successful and memorable.
Automotive Commercial Sample Scripts
Rev your voice over skills with these automotive commercial scripts, showcasing a battery-powered automaker, a used car dealership and more.
Travel Commercial Sample Scripts
Are you looking to create a radio ad for your travel business? These travel commercial scripts can help guide to and inspire you.
The Best TV Commercials from the 2000s
TV commercials in the 2000s promoted brands that would help the global financial crisis. Here, we review the best commercials of the 2000s.
How to Do Accents: Advice From a Dialect Coach
The voice over industry is filled with actors who can perform a multitude of accents. Learn how to do accents with dialect coach Sammi Grant.