In the Bible, Jesus tells the story called "The Parable of the Lost Sheep". If a man lost a sheep, he would leave the others to look for it. When he had found it he would be very glad and rejoice with his friends. In this way the lost sheep becomes temporarily more important than all the others.
Do you spend a lot of time trying to create that winning piece of content or obtaining the prized link in an effort to gain new visitors to your website? Why not get the fundamentals right first by retrieving those broken links caused by moved pages, deleted pages or new URLs?
Twitterforce
- Written by David Ciccarelli
- August 21, 2009 at 12:15 PM
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The team at Voices.com is the first company to use TwitterForce to manage Twitter conversations directly within Salesforce.
We've been able to import entire tweet conversations with one click. Specifically, we can create leads, cases, and solutions from tweets.
The set-up was simple. Like other Twitter monitoring applications, we just defined search terms and monitored Twitter search results for those terms.
Finally, and most importantly, we can now engage our customers and industry people by sending outbound tweets with case solutions or custom messages.
Call Centre Week Canada
- Written by David Ciccarelli
- August 10, 2009 at 3:30 PM
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Keeping customers and winning new ones via word of mouth is the key to maintaining top line revenue - you can never cut costs enough to survive if you can't maintain the top
line. However, customers are now much less tolerant of any service glitch.
Delivering flawless service is critical to maintaining reasonable margins and taking advantage of the most cost-effective marketing mechanism... word of mouth.
Businesses of any size can take advantage of this tremendous opportunity to hear how other companies operate and utilize their call centres to create memorable customer experiences and spur on positive word of mouth.
Next week, I'll be speaking at Canada's most highly anticipated call centre event alongside 35+ award winning speakers, all of whom are prepared to share their call centre solutions.
Twitter Verified Accounts
- Written by David Ciccarelli
- July 18, 2009 at 7:31 PM
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It's real. Tonight I confirmed the existence of Twitter Verified Accounts, a much needed add-on for businesses, brands and celebrities to communicate to users that they are the real deal.
As Twitter describes the new service, the purpose of Twitter Verified Accounts is to prevent identify confusion and establish authenticity.
Salesforce Launches New AppExchange
- Written by David Ciccarelli
- March 17, 2009 at 9:02 AM
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Today, marks the launch of the redesigned AppExchange, a online application store for business users where they can extend the functionality of Salesforce.
As many of your know, I'm a strong advocate of Salesforce for both small and big business. In fact, we started with the Professional Edition focused on the Customer Relationship Management elements and have since upgraded to the Enterprise version and have taken advantage of the full suite of tools.
Many of those tools have been found in the AppExchange, including Salesforce for Google Apps, Salesforce for Google Adwords and Salesforce Mobile.
Will Kindle pose a threat to professionally recorded voice overs?
- Written by David Ciccarelli
- March 5, 2009 at 10:59 AM
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It's doubtful that the Kindle's new synthetic voice technology will replace professional narrators, at least in the foreseeable future.
The principal reason why the synthesized voice poses little threat to voice over recordings, particularly long form narration such as audiobooks, is simply because the vocal characteristics and inflections of synthesized voices are predetermined, leaving no room for uniquely creative or intelligently "human" qualities such as making bold choices with regard to context and interpretation with the purpose of enlivening the text.
Build a Knowledge Base You Can Be Proud Of
- Written by David Ciccarelli
- February 2, 2009 at 1:26 PM
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Let's face it. People are busy.
Many customers nowadays prefer to hunt down the best solution for themselves. Some don't actually want to speak to a customer service agent on the phone. Nor do they want to wait days on end for an email response.
The logic here is simple. Your customers are thinking that by the time they locate your phone number, place a call, navigate through your interactive voice response system and wait on hold to finally reach an agent for customer service they can just as quickly "Google" the right answer. In fact, they may be right.
What's the challenge? How do business managers make sure that the right tools are available and confidently provide valuable solutions that will meet the needs of our customers on their terms?
Let's explore three web-based tools that will position your company to do just that.
Download the Audio from President Barack Obama's Inauguration
- Written by David Ciccarelli
- January 16, 2009 at 10:56 AM
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On January 20, the United States of America will inaugurate its 44th President, Barack Obama. President Obama will be the first African American to hold the office, and will step into the White House in the midst of a trying economic situation and panoply of unresolved international issues.
Industry Report Will Go Deeper Next Year
- Written by David Ciccarelli
- January 4, 2009 at 2:08 PM
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Last week I had published the annual Report on the Voice Over Industry that was well received. Thanks to all the people who blogged about it.
At voxmarketising, Peter O'Connell has some praise as well as shared some dislikes that I'd like to discuss here.
Let's run though some of the comments shall we?
Annual Website Maintenance Checklist
- Written by David Ciccarelli
- January 3, 2009 at 8:23 AM
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It's the time of year when we make resolutions are made. I'm not much of a resolution-maker myself, but I'm going to suggest that small business owners make one. Namely, it's a suggestion that you resolve to fix up your web site and pay attention to things you might have ignored for too long. I know you're busy and your time is valuable, so chances are good that you've missed a few minor issues that are making your web site look old and outdated.
Think about this way: Your car needs a tune-up every 15,000 miles or so to keep it running at its best. Your teeth need a checkup at least once or twice a year. Well, a regular checkup will also keep your web site running in peak condition.
