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Responsive Design Increased Visit Duration by 17%

By David Ciccarelli

October 3, 2013

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Responsive Design

Traffic at is growing at a fast clip--as is the number of different devices people use to access the service.

With about one third of the site's two million monthly page views coming from mobile devices and another 20% coming from tablets, the team and I set out to meet the mobile challenge using creative tools and services in Adobe Creative Cloud to deliver a comprehensive digital presence with the same look, feel, and functionality regardless of the device used to touch the brand.

We used a combination of tools and services in Adobe Creative Cloud--specifically Adobe Edge Reflow, Photoshop, and Dreamweaver--and adopted a responsive web design approach, which focuses on how to accurately and efficiently resize and present content from one code base to any screen, regardless of its scope or orientation.


How To Give a Google Glass Demo

By David Ciccarelli

October 2, 2013

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How To Give a Google Glass Demo

Recently, we held a Google Glass Open House at our company,, where more than 200 people attended to get a glimpse of Google Glass. Attendees heard a brief presentation (embed / link ) and then got a hands-on demonstration of Google Glass. The line was three hours long and incredibly, nearly everyone stayed to get a walk through and have their photo taken wearing Glass.

If you're new to Glass and would like a learn how to give an impressive demonstration, follow these steps.


3 Ways To Subscribe To a Podcast with iTunes

By David Ciccarelli

July 20, 2013

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iTunes Podcasts

Podcasting rose to popularity so quickly that some people may be unaware to what it refers. This article seeks to explain what podcasting is, how it can be used and how to do it with a product called iTunes.

A podcast is essentially a series of files (usually audio or video) that are indexed to allow easy access by podcasting software. Each file is referred to as an "episode", and can be downloaded either automatically by the software, or manually by the user when required.

Podcasts have never been restricted to audio, and video podcasts began proliferating even in the infant stages of the boom. In this article we will restrict our discussion to audio podcasts, however the instructions are equally valid for video and other formats.

Thousands of regularly updated podcasts exist covering just about every imaginable topic. Despite the high quality of many podcasts, most are free to the listener.


How To Get Google Glass

By David Ciccarelli

July 15, 2013

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Canadian Google Glass ExplorerOver the last few months, there has been a flurry of media attention about Google Glass, the search giant's latest effort in fulfilling its mission - to organize the world's information.

For the uninitiated, Google Glass is a tiny computer that's built into the frame of eye glasses. The light weight frame is made of titanium and rests neatly above your eyes. Google Glass has no actual lenses, but rather a crystal display that emits a floating screen a few feet in front of you.

If this all sounds very high tech, it is! And, if you're into technology as I am, you may be wondering how do you get a pair of Google Glass?


3 Steps To Responsive Design Browser Testing

By David Ciccarelli

April 6, 2013

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Browser Icons

At, we're working on a massive responsive web design project. In fact, this blog has already been done in responsive design, so ahead and adjust the browser size to see the content automatically reformat to the size of your browser. Neat eh?

How did we do that? What testing was involved? Find out the steps we took and the tools for browser testing responsive web design. I've listed my favorite tools, a link to a document on responsive web design that I shared with our customers and even screenshots of the charts and data analysis we conducted. Let's take a look!


Google Planning Audio Ads in Streaming Music Service

By David Ciccarelli

September 9, 2010

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Audio ads will become the next step in Google's advertising network, according to sources. The service will support the Android streaming music that Google VP of Engineering Vic Gundotra announced and previewed at Google I/O.

Susan Wojcicki, Google vice president of product management, wrote a blog post in February 2009 describing Google's exit from radio but plans to explore online streaming audio. "Instead we will use our technology to develop Internet-based solutions that will deliver relevant ads for online streaming audio," she wrote. "We are dedicating a team of people at Google to explore how we can best add value for advertisers, broadcasters and listeners in this emerging advertising space."


How a New Breed Of Small Businesses is Harnessing the Power of Emerging Technologies

By David Ciccarelli

September 8, 2010

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The New SmallA small seafood restaurant attracts new customers with virtually no marketing budget. A four-person iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voice-over company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks.

And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago.


The LAMP Technology Stack

By David Ciccarelli

June 30, 2010

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Linux Apache MySQL PHPThe technology stack that used to build and maintain its web application is known as LAMP which stands for Linux, Apache, MySQL, and PHP (or Perl or Python). Used together, they represent the most popular and most powerful form of web servers and website hosting.


How To Speed Up a Website

By David Ciccarelli

June 28, 2010

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Page Load TimesFor a web-based service that helps to make the world sound good, we've been focused on speed as an element of design. After 12 months of hard work, we've achieved a 10X improvement in page loading times. This means it's ten times faster navigating the website, uploading and download audio files.'s page load time has been reported as fast as 963 ms, which is ten times faster than the 15.30 seconds previously reported by Pingdom, a web site monitoring and measurement service.

In today's article, I'll share with you a number of tools that we used to achieve these improvements in page load time.


History of the Voice Over

By David Ciccarelli

June 16, 2010

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Reginald FessendenReginald Fessenden, a Canadian inventor, was a brilliant mathematician and excelled in academics. Being enamored with the invention of the telephone by Alexander Graham Bell, Fessenden set out on a quest to develop a means of remote communication without the restriction of wires - thusly "Wireless" as it was to be known later.

In 1900 Fessenden set out to work for the United States Weather Bureau. During this time, the first voice over was recorded in 1900 by Reginald Fessenden who reported on the weather during a test.


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