eBay Takes on Google’s Audio Ads
Just when Google may have thought they had mass radio ad liquidation in the bag, eBay has entered the fray with a competing service of their own.
Learn more about what the implications may be for Google Audio Ads with the introduction of powerhouse eBay and their brand new remnant radio air time marketplace.
Earlier this year, it seemed like everyone was talking about Google Audio Ads, and to a degree, many people still are.
However...
Enter eBay, a veteran in the field of business to business and e-commerce, with the newest addition to the eBay fold, the eBay Media Marketplace, putting a new spin on their auction formula to include bidding for remnant air time on broadcast radio stations.
That's fine and all, but other than the fact that Google has just released their service to customers and prospects alike and eBay's is in development, just how do these two services differ?
The Google Audio Ads platform is reliant on recruiting professional audio producers through their Creative Ad Marketplace whereas eBay has recently established a partnership with Bid4Spots, a remnant air time service provider, who already has connections to voice over and audio producers through their affiliation with Voices.com.
Recently, CEO Dave Newmark of Bid4Spots gave an interview with Mediaweek.com and shared the following insight:
“This deal it intended to pump a lot more advertising dollars into our system,” said Dave Newmark, chairman and CEO of Bid4Spots, who founded the company two years ago. About 230 agencies and 2,000 direct advertisers have used Bid4Spots, usually to supplement buys and bulk up rating points, Newmark said. He continued “Ad agencies should study all three approaches carefully because they do different things,” Newmark said. “Our model is you get a lot and pay very little for it.”
What do you think of eBay's imminent entrance on the scene?
Do they have what it takes to compete with Google?
Looking forward to your comments,
David
Image © eBay.com
Comments
Hmm... I don't really see that as particularly good or bad unless or until it means a change in the amount of auditions and bookings voiceover artists are able to get. In general, I think any boost in media production is good for our business, but I guess we'll have to wait and see how this program conducts itself!
Jesse
Posted by: Jesse Springer | June 8, 2007 12:21 PM
Go Get em!!! Bid4Spots is a GREAT company to work with. We have written and produced many campaigns with them and hope to continue to work with them in the future.
John Small
founder
www.GreatRadioSpots.com
Posted by: John Small | June 8, 2007 5:38 PM