The Official FeedBurner blog explains that:

One of the many benefits that FeedBurner publishers will enjoy now that FeedBurner is part of the Google family is a little something we like to call, "more for free!" Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free.

This is great news for web publishers of blogs, audio and video content as it provides even greater insight (TotalStats) and control (MyBrand) over the look, feel and brand integrity of RSS feeds.

There is a simple explanation on how to activate TotalStats and MyBrand. It took me less than 5 minutes to get TotalStats running for all our blogs, podcasts and videos.

Voices.com is currently managing 17 feeds with FeedBurner. We've even submitted "publisher buzz" sharing our success story of how we create, manage and track RSS subscriptions, exclusively with FeedBurner.

If you are new to RSS or are baffled by the orange icon you see on blogs, I'd highly recommend FeedBurner's Feed 101 tutorial.

Similarly, if you are new to podcasting, you should check out our Small Business Podcasting Kit, which is also available as a PDF Download.

Enjoy the new stats courtesy of FeedBurner.

David