By David Ciccarelli
October 11, 2007
In an effort to kick-start their Audio Ads program, Google is offering current Adwords advertisers the opportunity to receive a customized proposal for businesses considering advertising on the radio. Despite these noble efforts, does Google really think they are going to win in audio?
As part of their latest effort to move remnant ad inventory, Google is offering an introductory offer; spend $1000, and receive $2000 towards your next radio advertising campaign.
- Complete and submit this request form telling us about your business and advertising goals.
- An AdWords specialist will customize a radio campaign proposal aligned with your business goals, usually within ten business days. Be sure to list contact information so we can email the proposal to you.
- Review the proposal and run an Audio Ads campaign by December 31, 2007, spending at least $1,000 on that campaign.
- If you are eligible*, you'll receive $2,000 towards future campaigns!
The truth is the search giant is going head to head with Voices.com, a web service that specializes in connecting buyers and sellers of audio production and voice over services, in the realm of audio advertisements. While Voices.com may be the smaller of the two companies, itâ€™s by no means a featherweight where the production and acquisition of audio recordings is concerned and, by the way, is also home to over 15,000 voice talent.
Google's Creative Ad Marketplace hosts only 67 voice talent.
Voices.com hosts 16,804 voice talent.
As of October 10, 2007.
While Google offers the ad delivery platform, the commercial script writing, voice-over recording and production is best done by sourcing talent from an online marketplace. In addition to knowledgeable staff, Voices.com offers supporting documentation, a production rate card [PDF], as well as the willingness to help you out by speaking to you one on one.
Have you advertised with Google Audio Ads? What's been your experience? Were you happy with the turnaround time and fees for the ad creation?
Share your experience by leaving a comment below.
Learn how to run an online business and see which tools Voices.com uses to serve a global market of over 100,000 users.