The Web's emergence is forcing ad executives to succumb to marketers' demands that agencies reinvent how ads are created, and forgo their TV-centric approach.
Suzanne Vranica from the Wall Street Journal reports that "clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of their marketing budgets online. With the growth of online video and social networking, ad experts expect that percentage to jump significantly this year."
Low-cost, high return marketing activities such as blogging or podcasting, opportunities abound for the small to medium sized business to make 2008 the year where they cover significant ground in establishing an online presence and extending their brand recognition.
Have you added blogging, podcasting, video and social networking to your online marketing initiatives for 2008?
Let us know by adding your comments below.
Image Source: reverendsam on Flickr
