SERVICES

Software as a service will be embraced by not only the community of voice over talents at Voices.com, but also extend to voice coaches, talent agents and radio and television stations, streamlining their business operations making sourcing voice talent, script writers and audio producers easier than ever.

New services will be introduced to enable easier communication, project management, file delivery and payments.

Third-party applications and other partners looking to tap into this thriving area of the Internet will develop new products that tie-in directly to the activities at Voices.com.

MARKETING

As the industry continues to transition from the traditional model, to the online model, creating a strong, positive brand is of utmost importance. "Branding" includes the entire customer experience from how a first-time visitors first impressions through to the perceived value and an organizations ability to deliver on a promise.

Measuring performance will come to the forefront of all parties that participate in the voice over industry. Knowing what to measure and how to measure it are the responsibilities of each business person.

Key performance indicators such number of visitors to a website, or number of new business contacts are vital to evaluating marketing initiatives.

A cost/benefit analysis, in the form of listing the pros and cons often reveal the effectiveness of pursuing particular internet marketing activities, and an exercise that should be repeated when a new opportunity presents itself.

HELP & TRAINING

Graduates from broadcasting schools and new media programs offered by local colleges will be looking for ways to transfer their newly found skills and passion into a career.

To help support this emerging group of individuals, podcasts such as Voice Over Experts will be the first stop for those looking to get educated about voice-overs. Blogs offer fresh ideas and build community as well as point to other online training and offline workshops.

TECHNOLOGY

Advancements in software and online applications has allowed for small and mid-sized business to compete with their larger counterparts. In today's environment, freelance voice talent offer the same quality of product as those recordings produced in multi-million dollar facilities.

Applications such as SourceConnect will become the preferred means of connecting ProTools studios, ultimately replacing ISDN.

MP3, WAV and AIF will prevail as the three standard file formats and more project will require full-quality, uncompressed 24-bit WAV or AIF files for high-definition audio/video projects.

MOBILE

As mobile phones reach true 3G status in North America, online services will introduce mobile alerts, complimenting email alerts for everything from job postings, payments and feedback on completed project.

MAPS

While relationships start online, some people will perform work on-site in the clients recording studio, or connect with clients for in-person meetings.

Location-based tools will help make connections between clients and talent looking to form new business relationships over a cup of coffee.

PRODUCT DEVELOPMENT

Over the past four years, we've listened to your feedback and applied hundreds of suggestions, recommendations and new ideas. Part of our commitment to continuous improvement, will be a new area of Voices.com dedicated to the development and conversation surrounding new ideas.

To help shape the future of Voices.com, share your opinion today.

How to get involved

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