August 21, 2009
Twitterforce
The team at Voices.com is the first company to use TwitterForce to manage Twitter conversations directly within Salesforce.
We've been able to import entire tweet conversations with one click. Specifically, we can create leads, cases, and solutions from tweets.
The set-up was simple. Like other Twitter monitoring applications, we just defined search terms and monitored Twitter search results for those terms.
Finally, and most importantly, we can now engage our customers and industry people by sending outbound tweets with case solutions or custom messages.
August 10, 2009
Call Centre Week Canada
Keeping customers and winning new ones via word of mouth is the key to maintaining top line revenue - you can never cut costs enough to survive if you can't maintain the top
line. However, customers are now much less tolerant of any service glitch.
Delivering flawless service is critical to maintaining reasonable margins and taking advantage of the most cost-effective marketing mechanism... word of mouth.
Businesses of any size can take advantage of this tremendous opportunity to hear how other companies operate and utilize their call centres to create memorable customer experiences and spur on positive word of mouth.
Next week, I'll be speaking at Canada's most highly anticipated call centre event alongside 35+ award winning speakers, all of whom are prepared to share their call centre solutions.
