September 2, 2009
Fixing Broken Links with the 301 Redirect
In the Bible, Jesus tells the story called "The Parable of the Lost Sheep". If a man lost a sheep, he would leave the others to look for it. When he had found it he would be very glad and rejoice with his friends. In this way the lost sheep becomes temporarily more important than all the others.
Do you spend a lot of time trying to create that winning piece of content or obtaining the prized link in an effort to gain new visitors to your website? Why not get the fundamentals right first by retrieving those broken links caused by moved pages, deleted pages or new URLs?
