Statistics, Market Research and Analysis
By David Ciccarelli
June 11, 2010
Collectively, we work in an industry with eight decades to its claim and one that has undergone a phenomenal series of changes. Estimated to be a $12.3 billion industry world-wide, voice-overs and language services penetrate all forms of both media and new media, touching the daily lives of nearly everyone in Western culture.
You're likely already aware that voice-overs is a huge market, but by global standards many would consider it a niche market. And, like other niche markets it is often difficult to find market research, statistics and analysis in support of this growth industry.
Today, we've published market research on key areas of growth. It's literally a page from our marketing plan, so save yourself the time of doing your own research and enjoy these statistics.
The Future of Voice Over
As we embrace the year 2010, milestones cause industry professionals to not only reflect on the changes of days gone by, but also to envision what the future has in store for the industry. What's amazing is that ideas once conceived to be in the distant future are here today.
From mobile Internet to radio that you can listen to anytime, anywhere and with books available for download at the touch of a button on revolutionary mobile devices such as the iPhone, iPod Touch and now the newest Apple product, the iPad, the prospects for working voice actors has never been so bright.
A Proven Track Record
While the opportunities for voice-over professionals are broad, this research focuses on unique and quickly emerging areas. These niches are not speculative. They have a proven track record of use by digital media producers, publishers and advertisers. Furthermore, both small businesses and global corporations are engaging their customers with the use of digital media productions, all of which require the expertise of voice talents.
Identifying Opportunities
The opportunities highlighted in this special area are audiobooks, podcasting and more broadly, Internet radio as well as mobile applications with an emphasis on mobile gaming.
- Advertising Statistics
- Audiobook Statistics
- Broadcast Radio and Satellite Radio Statistics
- Business and Telecommunications Statistics
- Gaming Industry Statistics
- Language Services Statistics
- Mobile Internet and Mobile Technology Statistics
- Podcasting Usage Statistics
- Social Media Statistics
- Television Statistics
- Video Usage Statistics
Emerging Trends
Have you noticed other trends in advertising, social media, mobile technologies or online video? How have they impacted the use of audio and voice overs? Add your comments below!
Looking forward to hearing from you,
David
Comments
Leave a Comment
Subscribe by Email
About This Blog
Learn how to run an online business and see which tools Voices.com uses to serve a global market of over 100,000 users.
Follow Voices.com
This is huge! I'm in the process of writing a business plan (I'm approaching VO as a serious business) and I was dreading the market research the most because I didn't know where to begin. This is a tremendous help! Thanks!
Posted by:David-
Thank you. Thank you. THANK YOU! About six months ago I was looking for this exact information and tried to compile it on my own. I wasn't successful getting meaningful info. This will help me to focus on segments that are growing and de-emphasize those that are flat or declining. Excellent.
Posted by:I was wondering is there a pie graph available, that coincides with the statistical analysis you created
Posted by:Thank you the information you compiled is very helpful
Posted by:Greetings, excellent information. It's hard to tell where you are going,if you don't know where your headed!!!
Posted by: