By David Ciccarelli
June 11, 2010
Collectively, we work in an industry with eight decades to its claim and one that has undergone a phenomenal series of changes. Estimated to be a $12.3 billion industry world-wide, voice-overs and language services penetrate all forms of both media and new media, touching the daily lives of nearly everyone in Western culture.
You're likely already aware that voice-overs is a huge market, but by global standards many would consider it a niche market. And, like other niche markets it is often difficult to find market research, statistics and analysis in support of this growth industry.
Today, we've published market research on key areas of growth. It's literally a page from our marketing plan, so save yourself the time of doing your own research and enjoy these statistics.
As we embrace the year 2010, milestones cause industry professionals to not only reflect on the changes of days gone by, but also to envision what the future has in store for the industry. What's amazing is that ideas once conceived to be in the distant future are here today.
From mobile Internet to radio that you can listen to anytime, anywhere and with books available for download at the touch of a button on revolutionary mobile devices such as the iPhone, iPod Touch and now the newest Apple product, the iPad, the prospects for working voice actors has never been so bright.
While the opportunities for voice-over professionals are broad, this research focuses on unique and quickly emerging areas. These niches are not speculative. They have a proven track record of use by digital media producers, publishers and advertisers. Furthermore, both small businesses and global corporations are engaging their customers with the use of digital media productions, all of which require the expertise of voice talents.
The opportunities highlighted in this special area are audiobooks, podcasting and more broadly, Internet radio as well as mobile applications with an emphasis on mobile gaming.
Have you noticed other trends in advertising, social media, mobile technologies or online video? How have they impacted the use of audio and voice overs? Add your comments below!
Looking forward to hearing from you,
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