Steve Jobs presented at the World Wide Developer Conference in San Francisco and introduced the new iPhone 4 which boasts of several new groundbreaking features, such FaceTime video calling and Retena Display, the next generation of high resolution displays for the popular mobile phone.
Aside from the new iPhone, Jobs revealed two important facts that show their commitment to dominating the mobile market. First, the launch of the iAd mobile network and second a sizable commitment from a roster of global brand willing to engage customers in a new way, though the innovative iAd format.
iAds combine the emotion of TV advertising with the interactivity of Internet advertising, giving advertisers a dynamic and powerful new way to bring motion and emotion to mobile users.
iAd Mobile Ad Network
Apple announced it will debut its iAd mobile advertising network on July 1 on iPhone and iPod touch devices running its iOS 4 software platform.
New Advertising Formats
With iAd, advertisers have been able to create powerful and compelling ads. The initial response has been that iAd is the perfect mobile format to reach and engage with customers.
Voice Overs in iAds
Voice talent should be seeing a huge opportunity to offer voice overs for iAds. Audio and video have always gone hand in hand and with iAds, advertiser will need to introduce products, tell stories and engage customers with the power of the human voice. Voice talent who sound conversational, youthful and believable will gain a tremendous advantage as advertisers will be looking for those voice types.
Apple's Targets for iAd Revenue
Apple has iAd commitments for 2010 totaling over $60 million, which represents almost 50 percent of the total forecast US mobile ad spending for the second half of 2010.
iAd Advertisers
Global brands will launch mobile ad campaigns using the iAd platform. Companies lined up for iAd campaigns include AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios.
Common iAd Questions
You might be wondering how iAds are different from other mobile ad formats, where iAds will be displayed and how much they will cost. Visit the iAd FAQ for more information.
See iAd in Action
In case you missed the live event, you can watch a video of the keynote presentation where Steve Jobs introduces the new iPhone, iOS and discusses the iAd mobile network and gives a demo of how iAds will work.
David
