September 8, 2010
How a New Breed Of Small Businesses is Harnessing the Power of Emerging Technologies
A small seafood restaurant attracts new customers with virtually no marketing budget. A four-person iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voice-over company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks.
And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago.
