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How a New Breed Of Small Businesses is Harnessing the Power of Emerging Technologies


By David Ciccarelli

September 8, 2010

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The New SmallA small seafood restaurant attracts new customers with virtually no marketing budget. A four-person iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voice-over company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks.

And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago.

In The New Small: How a New Breed Of Small Businesses is Harnessing the Power of Emerging Technologies, you'll discover how these companies creatively and intelligently use technology to reach new customers, reduce costs, increase internal collaboration and communication, and create flexible work environments.

Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners--and those thinking about starting their own shops.

Author Phil Simon profiles as one of The New Small, in part for our management philosophy. We realize the importance of fostering innovation and creating a meaningful place to work.

Lessons from "failures" are more important than trying to perfect ideas behind closed doors--and only then releasing them to the public. If you're a user of, you know we use crowdsourcing, customer feedback, and polls to determine which projects to pursue and which ones to morph into a better idea.

To learn more about The New Small, you can either pre-order the book on Kick Starter or wait for the release in late 2010.


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