Have you heard about the latest trend to use celebrity voice-overs in broadcast commercial advertisements?
Back in January, Apple and Intel unleashed a new advertising campaign and employed the voice talents of Hollywood film star, Kiefer Sutherland, a native of Toronto, Canada.
I don't know how much Kiefer's voice-over cost Apple, but it surely was more expensive than if they had hired a relatively unknown professional voice talent with a similar voice type.
Kiefer's celebrity status combined with an embraceable, toasty warm, (and very trustworthy) voice, has landed him voice work with Ford, Verizon, and a voice-over in the Japanese market for the Calorie Mate nutrition bar.
Has your company ever hired a celebrity voice to promote a product or service?
Even if it was a local celebrity, was it obvious to your customers who the voice talent was and did it have any influence on their doing business with your company?
Cheers,
David
