Post a JobTraditional Voice Casting Business Model
What you see above is a representation of the "old way" that people used to find voice over talent and voice actors.
Look complicated to you?
This is the way things were before the dawn of the Internet and the ability to search for, audition and hire voice over talent online.
Note the many obstacles and hoops that our gallant Ad Man must leap over in order to complete his quest to have a voice over recorded for their project.
The former model has clients of voice actors running over hill and over dale trying to get a voice over recorded. The many steps in between make it easy for time lines to slide and budgets to balloon.
With the advent of new technologies clients who once entrusted entire projects and voice casting to agencies are now able to come online and hire voice actors directly should they choose to do so.
This image represents the path that was once trod by nearly everyone who needed a voice over recorded in pre-web days.
What does this image mean to you?
Looking forward to hearing your thoughts,
David
