Vox Daily The Official Voices.com Blog

Why Should Radio Stations Hire Freelance Voice Talent?

By Carmi Levy

September 30, 2014

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iStock_000009119100 - 320.jpgTo save money and time, radio stations often use in-house talent to voice their ads. It may seem more efficient to use announcers who are close-by, but it can cause more problems than it solves.

When the same voices are selling everything, all the time, listeners tune out.

To keep things fresh, consider bringing in freelance voice talent. It drives on-air diversity, reduces the potential for the same voices to run into each other in the same market, and benefits advertisers by maximizing listener engagement.

For more background on why freelance voice talent should be on your radar, please read on.


 

5 Steps To Building A Great App Preview Video

By Carmi Levy

September 29, 2014

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Voicesdotcom iTunes app page - 320.PNGIf you're one of the growing numbers of businesses or individuals who are thinking of creating an app to market yourself, you need to know this.

For the first time ever, Apple has decided to allow the app preview page in its online App Store to include videos. Up until now, app preview pages have been static, with only snippets of photos, graphics and text to tell your app's story.

All that changes with video, and it's a great way to stand out from the crowd - 1.3 million apps and growing - and get your app the attention it deserves.

For a rundown of the 5 things you must keep in mind as you begin building your video app preview, read on.


 

Bringing Your A-Game and Getting Involved

By Stephanie Ciccarelli

September 25, 2014

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Friends visiting outdoors, drinking smoothies.Have you been longing to join the greater discussion around industry?

Are you looking to ride the wave of progress, be inspired and capitalize on the amazing things that are happening every day?

If so, you've come to the right place.

The Vox Daily blog, Vox Talk podcast and Voice Over Times are vessels that we use to deliver meaningful content to you on a regular basis.

Educating, empowering and equipping our customers, while having fun at the same time, is very important to us. More than that, we desire engaging with you and hereby invite you to join the conversation.

Interested?

Find out more in today's Vox Daily.


 

Vanishing Act: Movie Trailers Are Going Voiceless

By Carmi Levy

September 23, 2014

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Theatre and projector - 320.jpgYour ears aren't playing tricks on you. In recent years, fewer and fewer movie trailers use voice over narration.

Instead, the previews that pierce the darkness increasingly use mixtures of content lifted directly from the movie to tell the story in a couple of minutes and capture the attention of theatregoers.

Thanks to the Internet, how we tell stories is changing, and where we learn about upcoming movies is similarly evolving. Since Twitter and Instagram might already tell us all all there is to know about a movie before we even step into the theatre, the traditional trailer is no longer the only marketing tool available to producers.

Read on for more on how the trailer is evolving, and why.


 

Clear Channel Rebranding Reshapes Radio's Future

By Carmi Levy

September 18, 2014

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Clear Channel iHeartMedia Website Screen ShotClear Channel is the biggest operator of AM and FM radio stations in the U.S., so its decision to rebrand itself sends a significant message to the industry that the age of conventional radio is drawing to a close.

Its new name, iHeartMedia, Inc., recognizes the tremendous influence of Internet culture on traditional radio listening habits, and the urgent need for companies like Clear Channel to radically reorient themselves if they hope to survive.

The future of radio is digital, online, streaming, mobile, and social. While iHeartMedia still owns some 850 radio stations, how it reshapes those once-conventional - but no longer so - properties - will influence the industry for years to come.

Read on for our take on why this matters to you.


 

Apple App Store Video Preview Is A Gamechanger

By Carmi Levy

September 17, 2014

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iPad Apple App Store IconThe Apple iTunes App Store on iOS is undergoing a radical upgrade. Effective immediately, app preview pages now support videos in addition to photos and text.

If you've got an iOS8 device - or a Mac running a beta version of the soon-to-be-released OS X Yosemite - you can already see the first few apps with videos on their app preview screens.

The change opens up an entirely new way for users of Apple devices to find just the right apps. It also makes it easier for app developers to market their titles and stand out from the crowd.

Read on for more info on what could be a significant new change to a familiar online marketplace.


 

Don't Ignore Your Vocal Health

By Carmi Levy

September 16, 2014

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Various remedies to maintain voice healthAre you doing enough to take care of your voice?

It's that time of year again when the temperatures go down, windows close up, furnaces get turned on and everyone heads back indoors.

In a way it's a perfect storm of unhealthiness, an environment built from the ground up to spread illness.

And for folks who use their voice professionally, it's one of the worst times of year. The combination of everyone getting back to an indoor routine coupled with an acceleration in demand now that everyone's back from summer vacation often means bad news for voice talent.

For more on how to keep the worst at bay - and what to do if the inevitable happens - read on.


 

Microsoft Buying Minecraft Creator Will Drive Mobile Voice

By Carmi Levy

September 15, 2014

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Microsoft Minecraft Acquisition Opens Up Audio OpportunitiesMicrosoft has shaken up the gaming world with its $2.5 billion U.S. purchase of Mojang AB, the company responsible for the popular Minecraft game.

The acquisition of the Swedish game developer is a significant bet by the world's largest software company in the future of gaming.

Given Minecraft's popularity on mobile platforms such as iOS and Android, the deal also reinforces the fast-changing nature of mobile games.

Expect the deal to accelerate development of new platforms for enhanced voice work, and open up more opportunities for voice talent and audio production professionals.

Learn more in today's VOX Daily.


 

The 3 Things Voice Pros Can Learn From Sir Jony Ive

By Carmi Levy

September 12, 2014

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Apple SVP Design Sir Jony IveNow that the Apple Watch has been announced, the marketing video, narrated by the company's design guru, Sir Jonathan Ive, is getting almost as much attention as the product is.

That's because Sir Jony's voice work has managed to elevate the once-humble promotional video to a higher standard.

While more conventional-thinking organizations wouldn't dream of asking one of their most senior executives to hang around a studio, Apple didn't reach the top of the global tech heap by thinking or acting conventionally.

The resulting video could hold lessons for other companies - and for us - as we try to raise our own communication game.

Read on for an interesting lesson in how using an unconventional approach to voice can pay off.


 

Don Pardo's Final Voice Lesson

By Carmi Levy

September 11, 2014

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microphone klieg light backgroundThe passing last month of legendary voice talent Don Pardo has left a giant hole in the voice over industry.

Known mostly for voicing Saturday Night Live for much of the past 39 years, he was also the first announcer selected to join the Television Academy Hall of Fame. His career spanned seven decades at NBC and included work on the early versions of Jeopardy and The Price is Right long before Alex Trebek and Bob Barker signed on.

Mr. Pardo was unique among all voice talent in that he was known by name well outside the voice community. For more perspective on how Mr. Pardo's life will continue to influence the voice community, please read on.


 

iPhone 6, 6 Plus & Apple Watch: Studio On The Go for Voice Pros

By Carmi Levy

September 9, 2014

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Apple WatchAs Apple product reveals go, this was one to remember. As expected, the company's flagship smartphone grew bigger, thinner, faster and more capable. The iPhone 6 and 6 Plus are now big enough to compete with the mega-sized competition.

Also as expected, a smartwatch, simply named the Apple Watch, joined the family. Available in two sizes, the wearable is designed to inject a bit of high style into a market that up until now has appealed more to technology early adopters than anyone who would wear one with a suit or a dress.

What will that increasingly powerful mobile future look like for the voice industry? We've got the answers right here.


 

Apple iWatch Could Drive Voice Over Market

By Carmi Levy

September 8, 2014

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iwatch - 320.jpgHeads-up, smartwatch fans: Your decades-long dreams of looking like Dick Tracy could finally be about to come true.

We already know that Apple is set to introduce its bigger, faster iPhone models on Tuesday. But beyond the now-predictable annual smartphone announcement, rumours that the company could be launching its long-awaited smartphone have hit fever pitch, too.

It could be called the iWatch, but the company also trademarked the iTime name, so right now it's anybody's guess. But what we do know is this: If an Apple-branded watch is announced on Tuesday, it will represent incredible news for the voice over industry.

Why? Read on and we'll explain.


 

How Localization Unlocks Business Growth Potential

By Carmi Levy

September 8, 2014

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man-using-touch-screen-world-red-tie.jpgDo you know just how important translation is?

When you expand into a new country or region, are you simply rubber-stamping your strategy or are you customizing your approach? Are you having trouble expanding because of it?

You're not alone. The days of being able to sell to your neighbors are over.

Thanks to the 2008-2009 recession, businesses of all sizes are being forced to globalize more than ever before.

This means reaching markets around the world and adapting yourself to the local language, customs, culture and tone.

Are you getting all the work you can? If not, localization could be the answer.


 

Are You a Self-Made Voice Over Actor?

By Stephanie Ciccarelli

September 5, 2014

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man-excited-about-new-opportunities.jpgWhat role are you taking in making yourself a success?

Do your clients know about all that you can do for them?

Otishia "Ms. Tish" Emmens shares insights on how you can create new opportunities by informing others of your abilities. You never know what doors might open because of a simple conversation!

Curious to learn more?

Read more in today's VOX Daily.


 

Slate In Character Or Don't Slate At All

By Stephanie Ciccarelli

August 28, 2014

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Pirate on the shore, wearing a black pirate's hat.Do you slate before auditions these days?

More and more, we're finding that it is far more effective for voice talent auditioning online not to slate. Accordingly, we've stopped recommending that talent slate before custom reads when auditioning through the site.

That said, if you do slate (the choice is yours), especially if auditioning for a character role, you'll want to heed the advice in this article.


 

Most Common Languages Other Than English and Spanish Spoken in the US

By Stephanie Ciccarelli

August 21, 2014

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American flag map of United States of AmericaHave you ever stopped to think about the languages that are being spoken all around you?

Aside from English and Spanish, what do you think are the most commonly spoken languages on a state by state basis?

With over 6800 languages spoken in the world today, the answers may surprise you.

Find out in this neat language map of the United States.


 

Who's the Voice on the MLB Perfect Inning App?

By Stephanie Ciccarelli

August 14, 2014

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Joe Buck MLB Perfect Inning app voice-overAre you a baseball fan?

The MLB Perfect Inning app has just been updated to include voice-overs from a seasoned Major League Baseball commentator.

Recently reviewed on 148apps.com, MLB Perfect Inning is free to download, and if you're a budding sportscaster, serves as an education in voicing itself!

Find out more by reading today's VOX Daily.


 

Dissolve: The Rest Is History

By Stephanie Ciccarelli

August 12, 2014

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Dissolve and Voices.com video, The Rest is HistoryIf you're reading this article, there's a high probability that you're in the business of storytelling.

Voices.com is home to storytellers using the human voice. Dissolve is home to storytellers who use video to enhance their stories.

What happens when you put Voice-Over and Video together?

Find out in "The Rest Is History."


 

Raise Your Recording Studio Fashion with VOXTees

By Stephanie Ciccarelli

July 30, 2014

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As Heard On TV, voice artist t-shirtDo you have any t-shirts that let people know you're a voice actor?

Bilingual voice over artist, Luis Garcia, launched a new website where you can find a variety of cozy t-shirts to record in and other accessories to complement your home studio.

The online store is available now with the brand launching next month at VOICE 2014.

Take a look at VOXTees now in today's VOX Daily!


 

3 Simple Steps to Better Communication in Voice-Overs

By Stephanie Ciccarelli

July 25, 2014

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Senior couple watching television. The wife is not enthralled but the husband is content with the programming. Husband is holding a remote control.When reviewing a piece of copy, how much attention do you pay to its intended audience?

How well you know your audience determines how well you read a script.

Determining 3 simple things in advance of voicing a script will improve your read dramatically.

Find out what you can do to communicate better as a voice actor in today's VOX Daily.


 

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