By Stephanie Ciccarelli
January 11, 2006
It's a new year and the term "podcast" was officially adopted into the New Oxford American Dictionary. This month's InterNETwork event took place on Tuesday January 10th, from 5:30 pm - 7:30 pm @ Downtown Kathy Brown's in London, Ontario.
David's presentation as the keynote speaker at InterNETwork
I had the honour of representing our company, InteractiveVoices, and giving a keynote speech on "podcasting". The evening started with a Keynote presentation.
Joel Adams warmed up the crowd of about 100 business and technology professionals from around the region. After some brief introductions, I jumped right into the presentation.
The best way I know of to explain our business and what we do is to say that we've been coined the "eBay of voice-overs". People connect with this idea, as many have either used the eBay service or have heard of it from a friend. Secondly, I introduced the concept of a voice-over, something that we take for granted in our industry. Realizing that voice-overs were not second nature our audience, I used obvious examples such as radio and television commercials, voices for telephone system recordings, kiosks, and in-car navigation systems.
After laying the foundation of who we are are what we do, I moved on to the core of the presentation - podcasting.
Podcasts are audio presentations recorded by individuals, published to the Web and made available by subscription. These audio programs can be played on a personal computer or portable audio player, such as an iPod.
The two key differences between radio and podcasting are "time-shifting" and "pull versus push". Time-shifting has recently gained popularity in the realm of television and allows a viewer/listener to choose when they would like to watch or listen to a particular show. In essence, time-shifting breaks the boundaries of set schedules.
I referred to the second concept as "pull versus push". Traditional broadcast media outlets tend to produce content, then push it to a mass audience. The content is also formatted for a broad audience and attempts to be everything to everybody. As people become more particular about the content that they want to consume and in turn, seek out that content directly, they will likely find that their traditional media providers are lacking in substance and in on-demand viewing.
Enter podcasting... There are countless specialty shows, produced by enthusiasts in a particular area of interest. Listeners can also choose which programs they would like to subscribe to. This means that by subscribing to a podcast, you will automatically receive new shows as they become available. In my case, I use iTunes to organize my podcasts and podcast subscriptions. Each day, iTunes checks the shows to see if a new episode was released. If one has been released, then it is automatically downloaded to my computer.
I also shared a few statistics and some market research related to podcasting, including:
.: Forrester Research projecting that some 12.3 million U.S. households will be listening to podcasts by the end of the decade
.: IDC predicts the sale of portable audio players will grow at a rate of 135% between 2005 and 2009
.: Worldwide shipments of portable audio players will reach 104 million units in 2009 according to the Electronics Industry Market Research Network
Finally, I highlighted five key ways to monetize your podcast. They include:
1. Sponsorship / Advertising
3. Donations and the Honour System
4. Google Adsense
5. Affiliate Programs
To wrap up, I gave a brief demo of how to post a voice-over or podcasting job at Interactive Voices. We've produced a 2 minute video that walks you through the process. You can find this video on our home page.
Growth is the new business imperative, and that means seeking new markets wherever they may be. Before you cross the border, you'll need to prepare. Learn more about translation.
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