Vox Daily The Official Voices.com Blog

Political Voice Overs

By Stephanie Ciccarelli

January 16, 2006

Comments (1)

Do political voice-overs influence your voting decision?

Political voice overs have been making the news in Canada as of late due to the impending federal election. Typically, voice overs for political campaigns are chosen carefully with the objectives of instilling trust, camaraderie, and, over the course of the campaign, to successfully persuade the voter to concur with the values and mission of the political party.

Negative Political Ad Campaigns

While there have been plenty of good voice overs running in positive ad campaigns, a recent set of negative and stony voice over ads have crept out from the shadows, trying to influence voters in last minute efforts to secure votes.

Political Ads in Canada

As Canadians, we're not easily swayed by malicious propaganda (or any propaganda for that matter), so these negative voice overs may not prove as effective as originally intended by the political parties in question. Canadians prefer to address politics in a civil manner, not with fear mongering and smear campaigns.

Negative voice overs are not a new tactic when it comes to election campaigns. Our neighbours in the USA have heard their fair share of negative voice overs over the years too.

Do Negative Political Ads Work?

Do voice overs in used in broadcast advertisements influence your vote? If so, which ones do and why?

If you're reading this and are a veteran of the voting game, please leave a comment to let us know where you stand on the issue of political advertisements ~ voice overs, and all.

Best wishes,



    I enjoy strong female voices. Particularly deeper sounding resonant voices.

    Posted by:
    • Heather Andres
    • June 29, 2007 11:07 PM

Leave a Comment

Recent Articles

Looking for Authentic Wildlife Vocalizations? The Cornell Lab of Ornithology Can Help!

Does Your Microphone Help or Hinder You?

What Is Professional Services, How It Works and How It Benefits You

Is Your Brand Ready for the Holiday Season?

Is That Acting Role Right For You? Here Are 3 Ways to Tell

Is Your Profile Headshot Limiting Your Voice Over Opportunities on Voices.com?

How to Effectively Work with a Newcomer in the Voiceover Industry

3 Reasons Why Your Ads Get Skipped on YouTube

Recording Voice-Overs on the Road

Synesthesia: What "Sound Purple" Really Means