By Stephanie Ciccarelli
March 30, 2006
It only took Steve Jobs one listen and he was hooked on the medium. How 'bout you?
Did you know that one of the biggest, most diverse, and lucrative industries today is the consumption of audio books?
Audible, a company that sells audio books, has been profitable in this industry since 2003 and more than doubled its number of subscriptions (to 237,000) and its annual revenues (to an estimated $63 million) last year (source, Business 2.0 magazine).
Once Steve Jobs of Apple Computers downloaded "Lincoln at Gettysburg", he was hooked on Audible, introduced the service at a Macworld conference (2003), and played a recording of E.B. White narrating his beloved novel, "Charlotte's Web". Following Apple's lead, many Mac fans quickly adopted the new trend, downloading audio books to their iTunes, and most recently, to their iPods.
We'll talk some more about audio books on Monday :)
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