By Stephanie Ciccarelli
April 13, 2006
Tips on how to land a telephone gig.
Some great feedback has come our way after posting the telephone voice-over work article and I'd like to share more information about how to get these jobs in an audition situation.
This may go without saying, but it is extremely important to personalize your proposals and explain exactly how you can help the client with their specific project.
Really, what should I say?
Be sure to include your contact details, such as your phone number (including your area code), and email address. Even though there is a direct link to your web page for them to follow, it's best to make hiring you as easy as possible on the client.
Remember... each of these clients will have your contact information, a sample of your voice, and the means to hire you for the job that you applied for originally, or for future work with their company.
What do I Record?
Ah, the custom demo question... When reviewing auditions, clients place great emphasis on the interpretation, tone color, and vocal technique of the voice talent. When they are listening for these things, they're also hoping to hear how you would sound representing their company.
How do they know you're serious about working for them?
If you really want the job, prove it to the client and go the extra mile to record a brief yet pleasing rendition of their script. You don't need to record more than one line of the script. The effort is there, and you will have met their preliminary desires immediately.
This process is often referred to as recording a custom demo. Some talents use watermarks to safeguard their work while others change the company name in the script.
What do I charge?
Usually clients set their budgets between USD$100-$250 for telephone related jobs, unless their projects are significantly larger in size or volume of recordings needed. Most of these jobs go between $100-$150 by virtue of the brevity of the scripts and also because this market is so very competitive. This is particularly true of scripts shorter than 250 words.
* Make sure that you include your quote in the quoting field! Quoting "0" (that is, quoting 'zero') is a poor strategy when persuading someone to hire you because it confuses clients and gives them the opportunity to bypass your audition. That, and they also might think you want to record for free.... yikes!
But wait, there's more...
If a client wants a certain voice talent, they will pay the quoted price, even if it is just $1 higher than another talents quote. That also goes for hiring their ideal voice - clients will pay the desired voice talent the rate that they quote, even if it costs more than what they expected to pay.
Why will they pay more?
In essence, when posting a telephone job, the organization is hiring someone to greet their customers at all hours of the day, every day of the week. The selected voice talent needs to understand their business, sell to customers, retain callers on hold, make the caller feel appreciated, keep them interested, and consistently project the public image of the company... whew, that's quite the job description!
If you are experiencing a lack of response in the telephone voice-over department, it's truly just a matter of time before you land a job. After reading this article, you should be well on your way to some telephony success!
Here's to you :)
P.S. Another way to get telephone voice-over work is to showcase a telephone voice-over demo on your web page. Imagine... you could get work in your sleep because of your demo!
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