By Stephanie Ciccarelli
May 17, 2006
Is the best voice for the job that gets the gig, right?
There are two completely different perceptions that are currently observed in the voice-over marketplace about the process of how voices are hired for work.
The auditioning process is either viewed as a competition OR as a client choosing the best voice for their project from the group of applicants who replied to their job posting.
Why are we purposefully highlighting the difference between competing and choosing?
We're focusing on this issue because we care deeply about this industry and want the absolute best for it, including the best for you and our community at Voices.com.
Another reason why we're identifying this issue is because there is a greater need for awareness about how voice talent are 'promoted' in the voice-over industry by specific voice-over websites.
To be honest, the distinctions between the two terms should matter quite a bit to professional talent, because the words being used to promote you are directly related to how you are perceived and are treated by clients at various services.
Let's put it all on the table...
Competing means that you are jockeying for the top position, and that there can only be one winner.
The term "Competing" gives permission to the client to treat voice talent like dirt, and to be frank, abuse you, your time, and your skills. For the client, it's a passive experience. For you, it can be demeaning and stressful.
It doesn't help anyone, clients or talents, to be in the mindset that this is a competition where it is okay to 'let talent compete' for voice-over work...
You apply for jobs - you don't compete for them! There is something fundamentally wrong with that concept.
Bottom line, it's a terrible phrase to sum up how voice talents are selected. "Competing" gives clients the notion that it is perfectly normal to run you through the mill.
Now, for a breath of fresh air:
At Voices.com, clients engage in three distinct activities; searching, auditioning and hiring. None of these include the concept of competition.
True, your fellow colleagues are working toward the same goal - landing the job, but just because you don't land this job, doesn't mean there was no value created by getting your name and voice out there.
Let's stop referring to the audition process as a competition and move towards educating more clients about how to treat voice talent.
We can change the industry, and with your help, it'll change faster. The implementation of your ideas will spark an even better future to look forward to for voice talent everywhere.
Are you looking forward to a brighter future for the online voice-over marketplace? We are!
Together, we can make it happen.
Stephanie, David, Carol and Laurynda
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