By Stephanie Ciccarelli
May 29, 2006
Join the fight and stand up for the voice-over industry with us!
Do you know the saying "If it ain't broke, don't fix it?" I sat down and thought about it and found the statement and the concept to be absolute silliness.
You can always improve upon something, whether it be an outlook on life, a voice-over demo, or business practices.
Finding voices has become simplified for businesses to a formidable degree, and posting voice-over jobs has streamlined the voice seeking process even further.
That being said, it is just as easy for people to undermine noble processes established to protect both business clients and professional voice actors.
Did you know that there are websites out there that are just trying to make a quick buck off of you?
It's probably not a shock to some of you, as you may have visited sites that seem to 'run themselves' and do not disclose contact information about the company and support team.
These leech-like sites bubble up from time to time, are found out, and with some muscle are extinguished by the voice-over community.
As a company that is working night and day to preserve a thriving and healthy voice-over marketplace, with an emphasis on properly serving and educating clients while equipping talent with business tools, resources and personalized support, I felt like I needed to say something about this issue!
This brainstorm also gave me a greater respect for the unions and all that they do to ensure that voice actor rights are protected, their fundamental needs met, and their work acknowledged.
My thoughts are these:
If talent thoroughly researched online companies, including the management team and access to genuine and useful human support, they would not waste their time on faceless, nameless voice-over sites whose only aim is to profit from your career and mislead clients, telling them that they will get voice-overs for the cheapest prices anywhere... Obviously, they do not intend to help you succeed.
The likelihood of getting burned by someone trying to cash in on your voice would be diminished or even eliminated if a little research is pursued.
How would this goal be reached?
It's simple. Talent would stop joining such listing sites and others who are already registered would have their details or profiles removed.
What would happen?
Those sites would fold due to lack of funding, participation, and traffic. Respect for our industry would be restored on several significant fronts once this is achieved.
How long would this take?
Everything takes time, especially something of these proportions. Education is key and actions speak louder than words. This needs to be a worldwide effort.
Who is responsible for this?
It needs to start with you, the voice talents and voice actors. Voice talent need to become aware of shady business operations and not fall prey to them.
Some voice professionals also need to realize their worth and charge appropriate rates for their work, not let websites that have no stake in their livelihoods dictate their fees.
Some Criteria to Look for when Evaluating a Web Service:
In other words, we're here for the long haul and are looking forward to ushering in a new era of voice-overs with you.
Will you join the fight? Stand up for the voice-over industry with us!
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