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Podcasting for Businesses

By Stephanie Ciccarelli

September 18, 2006

Comments (3)

Corporate podcasting is growing by leaps and bounds, and so are the opportunities available to you. You could be making money by recording podcasts for businesses! Ready to dip your toes in podcasting?

microphone-podcast.jpgIt's no secret that the world has embraced podcasting. You can listen to a variety of podcasts, including podcasts for travel, finance, celebrity news, religious, do-it-yourself, gardening, learning a new language, and more.

Podcasting is a medium of the people for the people. Nearly anyone can record a podcast given the equipment and content.

Having said that, podcasting may be perceived by the majority of us as purely an amateur activity.

That simply isn't the case!

Did you know that there are companies out there paying professional talent to record their business podcasts for them?

Case in point: An article published yesterday in the Muskegon Chronicle heralds the advent of corporate podcasting services. Yes, not just corporate podcasting, but the actual production of those podcasts.

The article suggests that the podcasting itself (even the entire production) can be outsourced to professional voice talents such as yourselves. Companies are willing to pay $200 per episode, according to Jason Piasecki of Qonverge, a marketing firm focusing on podcasting in Muskegon, Michigan US.

Qonverge has caught the attention of more than one prominent citizen in Muskegon.

The Muskegon Chronicle reports:

Qonverge is working with the Muskegon Area Chamber of Commerce to produce a weekly podcast by chamber President Cindy Larsen. Larsen comes to the podcast with an academic and professional background in broadcasting, making her comfortable with the new medium.

MACC Cast has produced four weeks worth of programming, allowing the chamber to get its message out on fighting for business issues, growing a small business and advantages to locating a business in Muskegon.

"I have been overwhelmed with the positive response to the chamber podcasts," Larsen said. "It appears to be a popular format for business people who are multitasking at their desks. People are also impressed by the quality of the sound and enjoy the format."

Podcasting as a means of earning an income appears to be an avenue many of you are likely pursuing right now.

Do you profit financially from recording podcasts? If so, feel free to mention the name of the podcast and the company you are working for.



Related Topics: broadcasting, Celebrity


    Hi Stephanie.

    In addition to recording my own podcast (Tuning In With Wayne Henderson) since August of 2005, I have been profiting from recording in-depth interviews with the owner of ConcreteNetwork.com since September of 2005. We record the interviews, based on some of his company's training documents. We then post them as free audio downloads/podcasts at ConcreteNetwork.com!

    I've enjoyed producing these for the past year, and hope to continue doing so for quite a while.


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