By Stephanie Ciccarelli
November 15, 2006
What's the difference between a Seeker and a Client? Find out at Voices.com.
At Voices.com, we have a real issue with the term talent seeker. To be frank, it concerns us quite a bit.
Every day, we're asked how we are different from other services.
As any good marketer knows, differentiating your offering is key to the success of your business. You have to make yourself different in some way to stand out.
We differentiate ourselves in many ways at Voices.com, particularly with regard to the language and terminology that we use when communicating with our customers. You may recall the well received Competing VS Choosing post of many moons ago.
Back to the vocab for today...
For example, instead of 'talent seekers', we call people who post voice over jobs 'clients'.
There is a drastic difference between the two classifiers which I will now illustrate below.
According to the Oxford Dictionary, a "Seeker" or someone who "Seeks" is defined as someone who is trying to find or obtain something.
According to Oxford, a "Client" is defined as a person using the services of a professional person or organization, originally denoting a person under the protection and patronage of another: from Latin cliens, from cluere â€˜hear or obeyâ€™.
There's quite a difference when you dissect the two terms objectively, isn't there?
Now, this is what deeply concerns us and why we use the language that we do to convey our purpose and mission as a business.
After brainstorming a bit yesterday, David and I came up with the following definitions of what we deem to be Clients and Seekers.
First, let's look at the definition of Clients:
A client is someone who is an integral part of a trusted relationship, is B2B focused, an individual or organization with whom you work with consistently, has a history with you, and is comfortable referring business to you.
Clients come to the Voices.com with a purpose and goal:
That goal is to find the perfect voice for their project and start a business relationship with a voice actor.
Clients are committed to projects and disclose their contact information openly, conducting business in an appropriate manner as is expected from the business community.
Now, on the other side of the tracks, we have a talent seeker.
A seeker is often misguided and are uncertain of what their needs are.
Nothing is concrete, therefore many seekers are less likely to commit to a project or even share their company details with the people they are trying to persuade to work for them.
Seekers can also be aimless, going from one place to another with no clear objective, hence, little to no commitment or loyalty.
OK, so that's what a seeker is.
Now, why are seekers less desirable than clients?
Seekers are not required to develop a relationship with anyone. They are window shopping or browsing, not making inroads or divulging their purpose.
When you see something that says "Confidential" or "Contact Information Withheld", there are more circumstances where this is unnecessary than are crucial.
You as the voice actor applying for a job deserve and have the right to know who you are applying for. You also have the right to request information that should be given to you to make your decision as to pursuing an opportunity or quoting for it.
Voices.com has a very open policy regarding transparency. Each client who is registered at our website has an active file with us and is assigned an account manager.
Basically, each client is followed up with personally and serviced by someone who works at our company, which is the norm for the majority of credible businesses.
We feel that you should have as much information as possible when it comes to working with someone who posts a job at our website.
That is why scripts are mandatory.
If a script is not available yet due to translation or cannot be produced due to intellectual property or the privacy requests of a prominent client, they are still required to submit a summary of the content, its theme, usage, and direction.
We've never run into a situation where a client refused to supply us with the information we needed to provide you with the best possible details.
If the details are not sufficient or do not meet our guidelines, those jobs are simply not posted. Why would we waste your time and effort just to service a seeker who does not want to or cannot present a professional opportunity to professionals?
As you can see, a client understands that this is a business, not a walk in the park. They known that you are professionals and that your time is money.
Clients are committed to working with professionals. Clients are professionals themselves, so it makes perfect sense that they would strive to network and hire other professionals, including you and your colleagues at Voices.com.
Now, I've had my say about this Seeker VS Clients mentality.
Do you have any thoughts to add?
Looking forward to your reply,
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