Vox Daily The Official Voices.com Blog

Why you should be blogging

By Stephanie Ciccarelli

February 15, 2007

Comments (5)

Want to get into blogging?

Woman bloggingBlogging is not a passing fad...

it's another channel for you to use as a marketing tool and a creative outlet to get more mileage out of your voice over business!

Learn more about the benefits of blogging and how you can get started to make your mark in the blogosphere. There's no better time to get typing :)

Blogging as a voice actor should certainly be on your To-do List.

There's a very small learning curve and often the software is free to use.

What are some of the benefits to you as a blogger writing a blog?

• A greater web presence
• More relevancy
• A global means to communicate to customers and peers directly
• Higher search engine rankings
• Ability to receive positive feedback and constructive criticism

Those are some technical benefits of blogging, however, there are many other benefits that will broaden your horizons and network of acquaintances, colleagues, and friends.

Blogging also connects you with

• Your community
• New customers
• Fellow bloggers
• Organizations
• Friends

Dozens of voice talents and voice actors already have blogs that they use to promote their services, demos and use as tools to converse with other people about the voice industry.

A while ago, we published a blog post that recognized some voice talent bloggers. Since that post, there have been many other voice talents who have joined the blogosphere and added their voice (both figuratively and literally) to the happenings of our industry and beyond.

To set the record straight, every level of the industry should be blogging. Right now, the vast majority are voice talents blogging.

I foresee that coaches will be blogging, providing some value upfront via the blog about voice overs, vocal health, and present opportunities that lead to more students signing up for their classes.

It would be interesting to see casting directors and agents blogging as well.

Trust me, you don't have to look far to see that there are hundreds of questions out there about agents, how to get one, who should I go with, and the list goes on. If every agency had a rep blogging about what they look for in their agency, if they have openings for particular voice types, and so on, those lines of communication would do the industry good, giving a positive first impression to potential clients while establishing their platform as a voice talent agency.

Another aspect of the industry that is regrettably nowhere to be seen are the unions, perhaps the element of the industry that would benefit most from having a blog to educate members and potential members of their organizations.

Wouldn't it be great if someone from AFTRA, SAG, ACTRA, Equity, or any other union was blogging in effort to dispel myths and answer frequently asked questions about their union via a blog? People would be more informed and would likely join such unions more decidedly if more information was presented before having to make a commitment.

If everyone in this industry was blogging, or at least representatives for every aspect of the industry, there would be less confusion, more lines of open communication, and further development and unification of the voice industry as a whole.

If the entire industry was blogging, it would be seen as an industry, not as a fragmented piece of the larger entertainment fold.

Technology has done much to improve the business of voice overs over the years and blogging is another way for us to use technology to our advantage.

Now, for some objection handling:

If I blog and give away my knowledge, what's to stop others from passing it off as their own?

Stop right there! Sharing your knowledge is not giving others carte blanche to plagiarize your work. Etiquette in blogging is pretty strict. People who reference a work or source will note it in their post with a text link back to where they found the information.

If I give away too much information, people will never buy my product or service.

The opposite is true. By presenting useful information to your audience, you build trust and authority. Smart consumers know who the real deal is, so if you're providing quality content and ideas, they'll be coming to you to get the job done.

Only writers and journalists are allowed to publish material.

Have you ever heard of citizen reporters and citizen journalism?

Every day, regular people take the time to report on what they see. Citizen reporters and bloggers were instrumental in getting the word out in times of natural disaster (re: Hurricane Katrina or Tsunamis) and give a voice to stories that often are not picked up by larger media bodies.

More and more, traditional journalists, writers, newscasters and even courts of law are relying on content created by educated people or and those with exclusive information that was not covered by local news.

I hope I've given you some inspiration and motivation to start blogging!

If you want to check out some blogging tools, visit these sites:

Blogger
Squarespace
TypePad
Wordpress

Cheers,

Stephanie

Related Topics: ACTRA, AFTRA, agents, blogging, how to, industry


Comments


    Stephanie,

    What a great post! You couldn't be more correct. I love blogging- it's a fun way to reach out and learn something in the process! I also agree that it would be fantastic to hear from directors, agents, and unions... imagine what we could learn that would help us further our careers!

    Thank you!
    Kara Edwards
    http://karaedwardsvo.blogspot.com

    Posted by:

      Hi, Stephanie.

      I always expect insightful posts from you, and this one does not disappoint! Whether behind the microphone or at the keyboard, we all have a unique voice and a unique way of viewing the world. Blogging is a great outlet to share those views.

      I think many people may want to start a blog but hesitate because they don't know what to write. Think of the purpose you would like to serve and your audience's needs. You can make a list of topics to get you started. You don't have to write every day, but you would need to update your blog on a regular basis so that your readers remain interested.

      Once you start your blog and interact with other bloggers, you will find it easier to build upon your success.

      Stephanie, congratulations on the excellent work with the VOX Daily blog, and keep those posts coming!

      Karen Commins
      http://www.AVOICEAboveTheCrowd.com
      http://www.KarenBlogs.com

      Posted by:

        Stephanie,

        Thank you for the very informative and encouraging post about blogging. I've observed that the hard part isn't starting to blog, it's staying with it.

        Here are a few suggestions based on my experiences:

        Write about what you care about and what you know about. Only write when you have something to say, but understand that if you wait for the muse to strike before you start writing, you'll seldom post anything. I try to write at least one post for my voiceover blog every day; but if there's nothing that's really lit a fire under me in a given day, I'll skip it rather than just post something for the sake of posting something.

        Last, it's important that we expand our net of input beyond our own little world. While I read Vox Daily pretty much every day, and Karen's and Kara's blogs along with several other voiceover talent's blogs; I also read news, politics, inspiration, humor and marketing sites, to name just a few categories, as well. There are rich veins of valuable information in all kinds of interesting places.

        Be well,
        Bob

        Posted by:

          Hi Kara, Karen and Bob,

          Thank you for sharing such insightful comments! I too delight in reading what you have to say as well as find articles outside the industry.

          It's good to have a balanced view of life and the world around us, no doubt.

          One thing to ponder: For many people, your voice over blog might just be that really fun niche blog that they read every day because it is different and focuses on something that they have been privileged to see through your eyes.

          Write succinctly, spiritedly, and often :)

          If anyone else would like to share their thoughts on blogging (perhaps you aren't a voice talent - hey, that's OK!), leave a comment and a link to your blog so that we can discover something new :)

          Cheers,

          Stephanie

          Posted by:

            Greetings,

            I'd like to start a blog about two topics Stephanie brought to light--agents and unions.

            I've been a v.o. talent for 25+ years (yikes! I can't be that old!) and have made a few attempts at luring an agent.

            The best way to find out what's going on with both agents and unions is to ask people with agents and in unions! So I did.

            As many as I could find who would answer my e-mails. Not one of them said it was a good idea, either to have an agent or to join a union. This shocked me. I was so ready. One woman said she has 3 agents and gets more work herself; another man says he joined the union but only gets about 4 or 5 jobs a year--hardly enough to pay the mortgage unless you live in a cardboard box!

            Can we get a healthy discussion raging? I'm still torn as to what to do and would love to hear of other's experiences.

            Posted by:
            • Robin Rowan
            • February 16, 2007 8:43 PM

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