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24 Sources of Podcast Statistics, Podcasting Market Research and Broadcasting Industry Analysis

By Stephanie Ciccarelli

June 21, 2007

Comments (3)

24 Sources of Podcast Statistics, Podcasting Market Research and Broadcasting Industry AnalysisWhat percentage of the general public has even heard of "podcasting"? Out of those that have, do more men or women listen to podcasts? Find the answers and a whole lot more in this extensive post on podcast statistics.


 

THE HISTORY OF PODCASTING

Wikipedia's entry for Podcasting

   THE HISTORY OF PODCASTING

History of Podcasting

   History of Podcasting

CliqueComm's History of Podcasting

   THE HISTORY OF PODCASTING

THE IPOD

4/7/2007 - Apple - 100 Million iPods Sold

   Apple - 100 Million iPods Sold

10/26/2006 - The Evolution of the Apple iPod

   Apple - 100 Million iPods Sold

PODCAST USAGE

1/2007 - Hitwise - Consumer Generated Media Report

   Hitwise - Consumer Generated Media Report

12/07/2006 - Nielsen/NetRatings - 6.6 Percent of Adults Downloaded Audio Podcasts Within the Last 30 days

 Nielsen/NetRatings - 6.6 Percent of Adults Downloaded Audio Podcasts Within the Last 30 days

11/22/2006 - Pew Internet - Podcast Downloading

 Pew Internet - Podcast Downloading

4/18/2006 - Podcasts Surpass Radio Stations Worldwide; Podcast Demand Growing Faster Than Supply

   Podcasts Surpass Radio Stations Worldwide; Podcast Demand Growing Faster Than Supply

THE PODCASTING AUDIENCE

16/4/2007 - Arbitron/Edison - Media Research Internet and Multimedia 2007 Study

.: 37% of the US popualtion have heard of podcasting (up from 22% in 2006)

.: 13% of the US population have listened to a podcast (up from 11% in 2006)

.: 11% of the US population have watched a video podcast (up from 10% in 2006)

 PDF - Arbitron/Edison - Media Research Internet and Multimedia 2007 Study Arbitron/Edison - Media Research Internet and Multimedia 2007 Study

7/2006 - Edison Media Research - The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience

PDF - Edison Media Research - The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience Edison Media Research - The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience

4/14/2006 - Arbitron - 27 Million American Podcast Listeners; Podcast Users Young and Rich

 PDF - Arbitron - 27 Million American Podcast Listeners; Podcast Users Young and Rich Arbitron - 27 Million American Podcast Listeners; Podcast Users Young and Rich

PODCAST DEMOGRAPHICS

16/5/2007 - comScore - Males Between the Ages of 18-24 More Likely to Download Podcasts via iTunes

   comScore - Males Between the Ages of 18-24 More Likely to Download Podcasts via iTunes

16/4/2007 - Arbitron/Edison - Podcast listeners in the US are split across men and women with 51% being male and 49% female

 PDF - Arbitron/Edison - Media Research Internet and Multimedia 2007 Study Arbitron/Edison - Podcast listeners in the US are split across men and women with 51% being male and 49% female

PODCAST ADVERTISING AND MARKETING

2/23/2007 - eMarketer - Podvertising

   eMarketer - Podvertising

7/12/2006 - Nielson - Podcasting Remains a Niche Activity

   Nielson - Podcasting Remains a Niche Activity

PODCASTING TRENDS

1/23/2007 - WebProNews - Podcasting Trends of 2006

   WebProNews - Podcasting Trends of 2006

9/6/2006 - Pew Internet - Latest American Life Trends

 PDF - Pew Internet - Latest American Life Trends Pew Internet - Latest American Life Trends

PODCASTING ANALYSIS AND FORECASTS

6/12/2007 - The Boston Globe - eMarketer, a trade publication, projects ad spending on podcasts will reach $300 million, while social network ad spending is expected to rise to $2.5 billion worldwide by 2010, from just $350 million in 2006

   eMarketer, a trade publication, projects ad spending on podcasts will reach $300 million, while social network ad spending is expected to rise to $2.5 billion worldwide by 2010, from just $350 million in 2006

2/12/2007 - MediaWeek - Podcasting to Generate $400 Mil. in Ads by 2011

   MediaWeek - Podcasting to Generate $400 Mil. in Ads by 2011

7/06/2005 - News.com - Forrester Research is projecting that some 12.3 million U.S. households will be listening to podcasts by the end of the decade

   MediaWeek - Podcasting to Generate $400 Mil. in Ads by 2011

 

Did any of those numbers surprise you?

Add your comments below...

Stephanie

Comments

    No surprises there. Podcasting remains a niche activity among the more savvy younger computer using generation.

    With that said, the opportunity for growth is there. Podcasting may be like the CB craze of the 1970's (Sorry to date myself kids) Everyone will try it and only those who can exploit its use will continue to create them. (look in people's garage sales for old CB radios.)

    With that said, who knows? Advertisers are slow to get on board. Therefore the utilitarian nature of Podcasting will continue to evolve until it is commercially viable in one form or another. Let's see who can become the most innovative and best promoter of this potentially history changing medium. Who knows? One of you may start out just doing voice over and then find yourself knee-deep in profitable podcasting!

    Ready.... GO!

    Posted by:

      You have made a great and nearest to authenticity report about podcast, podcasting, podcasters and listeners.

      Good work. Keep it up.

      Posted by:

        Hi,
        Great stuff... but just wondering if you have any stats for 2008/2009?

        best

        Posted by:

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