Vox Daily The Official Voices.com Blog

24 Sources of Podcast Statistics, Podcasting Market Research and Broadcasting Industry Analysis

By Stephanie Ciccarelli

June 21, 2007

Comments (3)

24 Sources of Podcast Statistics, Podcasting Market Research and Broadcasting Industry AnalysisWhat percentage of the general public has even heard of "podcasting"? Out of those that have, do more men or women listen to podcasts? Find the answers and a whole lot more in this extensive post on podcast statistics.


 

THE HISTORY OF PODCASTING

Wikipedia's entry for Podcasting

  THE HISTORY OF PODCASTING

History of Podcasting

  History of Podcasting

CliqueComm's History of Podcasting

  THE HISTORY OF PODCASTING

THE IPOD

4/7/2007 - Apple - 100 Million iPods Sold

  Apple - 100 Million iPods Sold

10/26/2006 - The Evolution of the Apple iPod

  Apple - 100 Million iPods Sold

PODCAST USAGE

1/2007 - Hitwise - Consumer Generated Media Report

  Hitwise - Consumer Generated Media Report

12/07/2006 - Nielsen/NetRatings - 6.6 Percent of Adults Downloaded Audio Podcasts Within the Last 30 days

Nielsen/NetRatings - 6.6 Percent of Adults Downloaded Audio Podcasts Within the Last 30 days

11/22/2006 - Pew Internet - Podcast Downloading

Pew Internet - Podcast Downloading

4/18/2006 - Podcasts Surpass Radio Stations Worldwide; Podcast Demand Growing Faster Than Supply

  Podcasts Surpass Radio Stations Worldwide; Podcast Demand Growing Faster Than Supply

THE PODCASTING AUDIENCE

16/4/2007 - Arbitron/Edison - Media Research Internet and Multimedia 2007 Study

.: 37% of the US popualtion have heard of podcasting (up from 22% in 2006)

.: 13% of the US population have listened to a podcast (up from 11% in 2006)

.: 11% of the US population have watched a video podcast (up from 10% in 2006)

PDF - Arbitron/Edison - Media Research Internet and Multimedia 2007 Study Arbitron/Edison - Media Research Internet and Multimedia 2007 Study

7/2006 - Edison Media Research - The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience

PDF - Edison Media Research - The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience Edison Media Research - The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience

4/14/2006 - Arbitron - 27 Million American Podcast Listeners; Podcast Users Young and Rich

PDF - Arbitron - 27 Million American Podcast Listeners; Podcast Users Young and Rich Arbitron - 27 Million American Podcast Listeners; Podcast Users Young and Rich

PODCAST DEMOGRAPHICS

16/5/2007 - comScore - Males Between the Ages of 18-24 More Likely to Download Podcasts via iTunes

  comScore - Males Between the Ages of 18-24 More Likely to Download Podcasts via iTunes

16/4/2007 - Arbitron/Edison - Podcast listeners in the US are split across men and women with 51% being male and 49% female

PDF - Arbitron/Edison - Media Research Internet and Multimedia 2007 Study Arbitron/Edison - Podcast listeners in the US are split across men and women with 51% being male and 49% female

PODCAST ADVERTISING AND MARKETING

2/23/2007 - eMarketer - Podvertising

  eMarketer - Podvertising

7/12/2006 - Nielson - Podcasting Remains a Niche Activity

  Nielson - Podcasting Remains a Niche Activity

PODCASTING TRENDS

1/23/2007 - WebProNews - Podcasting Trends of 2006

  WebProNews - Podcasting Trends of 2006

9/6/2006 - Pew Internet - Latest American Life Trends

PDF - Pew Internet - Latest American Life Trends Pew Internet - Latest American Life Trends

PODCASTING ANALYSIS AND FORECASTS

6/12/2007 - The Boston Globe - eMarketer, a trade publication, projects ad spending on podcasts will reach $300 million, while social network ad spending is expected to rise to $2.5 billion worldwide by 2010, from just $350 million in 2006

  eMarketer, a trade publication, projects ad spending on podcasts will reach $300 million, while social network ad spending is expected to rise to $2.5 billion worldwide by 2010, from just $350 million in 2006

2/12/2007 - MediaWeek - Podcasting to Generate $400 Mil. in Ads by 2011

  MediaWeek - Podcasting to Generate $400 Mil. in Ads by 2011

7/06/2005 - News.com - Forrester Research is projecting that some 12.3 million U.S. households will be listening to podcasts by the end of the decade

  MediaWeek - Podcasting to Generate $400 Mil. in Ads by 2011

 

Did any of those numbers surprise you?

Add your comments below...

Stephanie

Related Topics: Apple, broadcasting, industry, radio


Comments


    No surprises there. Podcasting remains a niche activity among the more savvy younger computer using generation.

    With that said, the opportunity for growth is there. Podcasting may be like the CB craze of the 1970's (Sorry to date myself kids) Everyone will try it and only those who can exploit its use will continue to create them. (look in people's garage sales for old CB radios.)

    With that said, who knows? Advertisers are slow to get on board. Therefore the utilitarian nature of Podcasting will continue to evolve until it is commercially viable in one form or another. Let's see who can become the most innovative and best promoter of this potentially history changing medium. Who knows? One of you may start out just doing voice over and then find yourself knee-deep in profitable podcasting!

    Ready.... GO!

    Posted by:

      You have made a great and nearest to authenticity report about podcast, podcasting, podcasters and listeners.

      Good work. Keep it up.

      Posted by:

        Hi,
        Great stuff... but just wondering if you have any stats for 2008/2009?

        best

        Posted by:
        • Ruth
        • February 4, 2010 9:19 AM

Leave a Comment



Recent Articles

YouTube Hits The 60 fps Gas Pedal

Toy Story 4 Set for June 2017 Release

Where Does Pixar Find Its Animators?

Feast On Disney's New Short

DreamWorks, Marvel Studios Play Release-Date Bingo

Audition Improvements Feature Helps Talent, Raises Project Quality

London Poppy Day 2014: Using Voice To Honour

Big Hero 6 = Big News For Animation

SpeechMasterPro Helps Pros Speak Better

When Famous Actors Voice Video Games

   

Free Webinar

Music Licensing Webinar

Join us for a FREE webinar on music, how you can purchase it, the legal ramifications and key factors involved with integrating it into your projects.

Subscribe by Email

About Vox Daily

Vox Daily offers a daily dose of voice acting news, articles, tutorials, interviews, intelligent conversation and business ideas for voice talent and voice actors.


Follow Us

   

Our feed & social options update you with special offers and news as it happens.

New YouTube Video

Watch videos on YouTube