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Going Green and Branding Your Web Presence

By Stephanie Ciccarelli

June 5, 2007

Comments (3)

Environmentally Friendly BrandingIn the wake of the Voice Coaches Expo, I thought it would be appropriate to follow through in the same vein with articles about how to run your business.

Let's kick this off with some branding tips!

One of the best ways to be found as a voice actor for freelance opportunities in this day and age is through search on the Internet.

It's no secret that there are many people who are online for this type of work, however, there are tips and strategies that are not quite as evident when it comes to differentiating yourself from the other people who do voice overs online.

Here's an avenue that you may not have thought of when it comes to branding your voice and voice over services, but it's quite opportune and timely considering the current state of environmental affairs in the world due to Greenhouse Gases and Global Warming.

It's amazing how the increasing awareness of these issues has and continues to impact businesses directly.

Let's visit this back story to get an idea of what is going on and how people are being affected.

Up here in Canada, there is a company I heard about on the radio that is actually citing "Global Warming" as their reason for shutting down one of their factories, a factory that happens to employ hundreds of people and is laying off veterans in the workforce who have served them for decades.

This company produces snow blowers and the like.

With a very mild winter and relatively no snow this past year, the company couldn't justify producing additional stock for this year when there was still inventory that hadn't sold from the previous season. Because of climate change, this company will need to look into manufacturing other seasonal products, perhaps golf carts or similar items as was suggested on the CBC Radio One Sunday morning program.

It is through these realizations and corporate decisions that new, enviro-conscious business deals and procedures will emerge.

By virtue of an ever-growing demand for environmentally friendly products and practices, the adapting global marketplace will propel this diamond in the rough niche for green branding opportunities worldwide for so-called green initiatives.

You may be wondering what this has to do with branding for voice overs... I'm getting to that, not to worry :)

Essentially, as business changes for many corporations in the manufacturing industry, they will need to change their messaging or product offerings to accommodate Green Initiatives such as the Kyoto Accord or Kyoto Protocol.

While going green may pose certain financial commitments for companies and branding strategies, it does present new opportunities to market to their customers and prospective customers.

After making agreements and going green, these companies will want to flaunt their new status as an environmentally friendly company and will need to market that message through commercials, printed materials, updated phone system recordings, website voice overs, podcasts, public speaking engagements and more.

This desire to promote support for the environment will ultimately benefit you as the content producers, in this case, of voice over services.

New opportunities will arise for work as well as new opportunities for you to brand your image as an environmentally conscious voice over professional and businessperson.

That could mean updating your company colors, logo or even your entire brand itself to position yourself as an ideal choice for a company re-branding themselves as environmentally sensitive.

Have you checked out the templates you can use for your website at Voices.com to brand your web presence?

There are a wide array of nature-inspired themed templates you can use to make your website more appealing and branded to attract clients who are embracing the new way of going green in their business.

Some of these themes focus on water, greenery, solar energy, floral patterns, and oxygen. There are 10 that you can choose from to help brand your website at Voices.com!

Here's a snapshot for you:

Environmental Website Themes

Branding your website with those themes opens the door to text branding as well.

Consider the following brands if you'd like:

• Green Voice
• Fresh Voice
• Pure Voice
• Solar Voice
• Aqua Voice
• Enviro Voice
• Organic Voice
• Clean Voice
• Pristine Voice
• Clear Voice


Have you been inspired to go green with your branding?

Looking forward to hearing from you!

Best wishes,

Stephanie

Related Topics: how to, industry, radio


Comments


    Stephanie,

    Just as the voice talent will make business adaptations as a consequence of climate change and global warming, so will the clients. Companies with vision and concern will make a positive contribution by shifting advertising and promotion away from print which consumes forest products to audio/video channels of communication which harm the environment much less. This is good news for the voice over industry.

    Posted by:
    • Terry C
    • June 5, 2007 12:25 PM

      Stephanie,

      Fun post! Yup, the world is a-changin'! It's no secret I have long since held very 'environmentally friendly' beliefs and practices. It's exciting to see products changing and making it easier for us all to go green! The new advertising certainly won't hurt us VA's either!

      As a side note, if you really want to practice bein' green- try adding a potted plant to your studio for every electro-magnetic piece of equipment you own. It will help counter the negative effects, and add to your air quality.

      Kara

      Posted by:

        LOVE the branding tips!

        This is something I've been struggling with for some time. I can't seem to figure out what my branding should be.

        I love the idea of going green, since I'm such a green person in my life! I'm into the environment, organics, alternative medicine, etc, so this is just a natural progression for me.

        Any ideas on where we can go for help in developing the perfect "branding" for our voices?

        I've checked out some Internet sites but they all seem to cost a lot and are involved with big corporations... we need something tailored for us and our businesses.

        Posted by:

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