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Small Business Week : 6 Ways to Become Your Own #1 Fan


By Stephanie Ciccarelli

July 5, 2007

Comments (1)

#1 FanWant to make more connections?

Interested in increasing your bottom line?

In order to do that, you need to become your own #1 Fan...

Find out how at VOX Daily!

What does it mean to be your own #1 fan?

Someone has to do it, and the best person to fill that important role is you. You know your business better than anyone else and you also know how you want to be presented, marketed to clients, and spoken of.

One of the best ways to spread the word about you and your services is by taking the bull by the horns and doing your own public relations work.

Here are 6 Ways to Become your own #1 Fan:

1. Send out a monthly email newsletter to your clients
2. Start writing a blog about your business
3. Produce and promote your own podcast
4. Write and distribute your company press releases
5. Consider giving your clients branded postcards, pens or fridge magnets
5. Keep your website current and feature your most recent work
6. Be sure to follow up with customers for feedback and keep yourself on their radar

In this day and age, very few people have the desire to go searching out information for themselves regarding other people and their businesses, and in realizing this you'll find that it is crucial that you be the one pounding the pavement as it were to get their attention.

If you can get people to subscribe to receive your communications, whether they be newsletters, blogs or podcasts, you have successfully crossed a threshold (in some cases an impregnable wall!) and are now happily on the road of permission marketing.

Don't be afraid to call or email past clients to see how they are doing, send holiday cards, or thank you notes. All of those goes a long way and give you another chance to remind the recipient of those communications of your brand and what you can do for them.

You may even be surprised at how glad some of your clients may be to have heard from you!

This wasn't mentioned in our list for campaigning, however I believe it is a great option for you to pursue.

If you have news that you want to share about a recent achievement, nomination or voice acting role, you can submit it as a Story Idea to VOX Daily. There is no better venue to share your success stories than here on VOX Daily and the links to your website don't hurt either :)

So, if anything, I hope I've been able to convey the concept that you need to be your biggest fan and have inspired you to start marketing your business at the grassroots level.

Work begets work and press begets press.

I welcome your comments!

Best wishes,


©©©iStockphoto.com/Stefan Klein


    Great advice! Could use them.


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