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In-store Advertising

By Stephanie Ciccarelli

August 8, 2007

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Raspberries and BlueberriesWhen it comes to voiceovers, how effective are they as in-store advertisements?

Has your voice been used to accompany in-store advertisements?

Hear about a Thunder Bay, ON Canada grocery store that has embarked on a high-tech journey using audio / visual marketing. Get the meat and potatoes of the story here at VOX Daily.

You may have run across in-store advertising before in high traffic consumer centers such as your grocery store, greeted by strategically placed television sets that play a looping advertisement for a particular product found in the aisles or how to prepare meals with goods that can be purchased behind the deli counter.

As reported in Thunder Bay's The Chronicle-Journal by reporter Jonathan Wilson, a local grocer and co-owner of the Quality Market, David Stezenko, is trying something new to increase sales and keep shoppers informed.

Quality Market has prominently displayed wide-screen television monitors in its two Thunder Bay outlets in partnership with Markham-based company, Captive Channel.

The report said that the screens feature rotating in-store specials, weather information, news headlines and non-stop 30-second commercials for ice cream, chocolate bars, dog food and charity organizations.

In total, nine screens were installed at Quality Market's Centennial Square location and eight at the County Fair Plaza outlet.

Quality Market is the first independent grocer to offer Captive Channel in Thunder Bay.

After investing a considerable amount into the screens, Stezenko is confident that they will see a quick return on their investment as Quality Market will receive a share of the revenue from national advertisements shown on the screens.

I'm interested to hear what you think about in-store advertising and how effective it is. What do you think of voiceovers used in these ads?

Add a comment with your thoughts below!



©©©iStockphoto.com/Stephanie Horrocks

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