By Stephanie Ciccarelli
September 10, 2007
There is good news about audiobooks and we're here to tell you all about it!
Here's a special message I'm happy to bring to you from Pat Fraley with some neat statistics and facts about the current state of the audiobook recording industry.
Nothing warms the cockles of this old teacher's heart more than receiving news from my students that they are landing work. I get this weekly, and it's thrilling.
Many of the reports of work are about audiobook deals. I want more and more reports of work!
My problem is that I teach in workshops and events, which are usually limited to twelve participants.
That's why I've produced a two-hour Audio CD Set and Companion 50 page Workbook, called, The Billion $ Read: How to Make Money Reading and Recording Books. The set covers all the performance business skills you need to work the audio book market.
Now for some very good news. The Audiobook Market is the best opportunity for voice over talents to get work in the industry.
I've taught workshops and events on this area for years now, and the probability of work just gets better by the moment.
According to my friend and president of Blackstone Audio, Craig Black, this figure will balloon to 24,000 over the next four years. Why? Because of the success of downloadable audiobooks on the Internet. What this means for the Audiobook publishers is they have "virtual inventory." They have no duplication, packaging, or shipping costs, and no returns. This frees up production money for producing titles. "No returns," by the way, is a big deal. In the publishing business, if a book, magazine, or audiobook doesn't sell, it can be returned to the publisher for a full refund. This is very ugly for the publisher. For the Voice Over Talent, it means a huge amount of work.
More good news: Audiobook publishers need all sorts of talents and sounds. If you have struggled because you sound like you're 16, or 60, guess what? There are audiobook projects out there that need your sound. It is just a matter of finding the door where the welcome mat is ready and waiting.
Audiobook jobs are union, and non-union, and pay very low up to high, depending on how deep the Audiobook Publisher's pockets are. This means you can start working for a small Audiobook Publisher that doesn't pay much, but is not expecting Meryl Streep, and build up to bigger projects for more money. What a concept: On the job training. And, if you are a union member, there is a legitimate way taking a non-union gig, and making it union. Still more good news....
40-50% of the jobs are recording by women, which makes it the most equitable area of work in voice over of them all.
There is no need to go through an agent. Audiobook Publisher deal directly with the Talent. Deals are simple and easy to bid. That information is included in, The Billion $ Read.
You only need one relationship with an Audiobook Publisher at a time. Your name and voice comes up, they call or e-mail you, and you start working. And when you work, you are in the studio for an extended period of time, perhaps 15 hours for a project, getting paid for all the sessions.
I could go on, but won't. Know that there are specific skills and a way of going about getting work, which are unique to the industry.
All you need to know is included in The Billion $ Read: How To Make Money Reading And Recording Books.
You can purchase this set at a discounted price for a limited time at my patfraley.com website store. Just use this link to go directly to The Billion $ Read.
Get the skills you need, get a job, and make me happy!
Studio City, CA
P.S. Listen to this week's episode of VOX Talk (Episode 43) to "hear" straight from Pat Fraley with some really neat examples!
Whether you’re recording a TV commercial or shooting a corporate video, it isn’t enough to simply pick a song, drop it in and call it a day. Musical choices must reflect your brand, move the given project forward and closely align with your voice-over needs. Learn more.
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