By Stephanie Ciccarelli
September 27, 2007
With Summer's glory turning to Fall overnight, a new season is afoot for travel and tourism!
While many Canadians and Americans may find themselves attracted further south, other people from around the world are descending on North America with the help of travel and tourism adverts.
Hear about one such story involving Brits, Mexicans and The City of Toronto.
A special emphasis was placed on Mexicans coming to Hogtown and it got me wondering...
To carry this quest a bit further, I did a quick Google search which yielded the following:
Macleans.ca cites that "Affluent Mexicans and Britons are the targets of new international ad campaigns announced Tuesday by Tourism Toronto and the Ontario Tourism Marketing Partnership Corp."
Maclean's also reports that Tourism Toronto has launched a new Spanish language website for Mexican travelers at TorontoTourismMexico.com.
In a recent press release, David Whitaker, CEO of Tourism Toronto, said:
"2005 was a record year for visitation from the UK, while Mexico is quickly becoming Toronto™s hottest new market, one that recognizes the compelling product here in Toronto. These fully integrated campaigns demonstrate our commitment to increasing Toronto and Ontario™s exposure to consumers and the travel trade in growing international markets, and will further establish Toronto as a cosmopolitan, inspirational urban destination."
The UK is Toronto™s top international market with nearly 300,000 overnight visitors in 2006, while overnight visitation from Mexico remains one of Toronto™s fastest-growing markets, up 41.3% since 2001.
Do remember that when I first heard about this story I was in a car listening to the radio. During the report, there was a sound bite featuring one of the Spanish voice over radio ads hitting the air waves, promoting Toronto to Mexicans living in Mexico in their native tongue. Well done to whoever it was (a gentleman) performing the voice over!
If you're in Mexico and have heard some of these Canadian commercials asking you to come to Toronto, I'd love to hear from you too.
Â©©©iStockphoto.com/Duncan WalkerRelated Topics: Google, radio
Growth is the new business imperative, and that means seeking new markets wherever they may be. Before you cross the border, you'll need to prepare. Learn more about translation.
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