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Marketing Tip : The Power of Names

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By Stephanie Ciccarelli

October 25, 2007

Comments (2)

Ever thought about how to get somebody's attention in an email?

I know whenever I see it, it intrigues me and makes an impact.

Try this little tip - it'll go a long way.

Email signature

You might be wondering what this "little tip" is that with minimal effort will not only grab someone's undivided attention but also afford you the opportunity to market your successes without looking "salesy".

OK, here it is:

Include your "recently worked for / recorded for" client list in the signature of your email.

That's it... really, I mean it!

Whenever I receive an email from a voice actor and they have included their list, I am always impressed by the names of the clients I see listed there.

It's comparable to a professional version of the parent or grandparent's brag book, but instead of pictures of babies, it's a list of ten to fifteen of the companies you have recently worked with.

I'd like to provide you with two exemplary lists that I have found particularly enticing. These clients currently represent the most recent work completed by voice actress Bobbin Beam and voice actor Brian Haymond.

Bobbin Beam

RECENTLY RECORDED FOR: Toshiba, Tribune Co., Hilton Garden Inn-Denver, Nobel BioCare, AMN Healthcare, Marriott Hotels, AAA (Auto Club), Allergan, Ericcson, Radisson Hotel & Suites(Chicago), TimeWarner Cable

Brian Haymond

Recently Recorded for: UNC Charlotte, Samaritan's Purse, Best Buy, Symantec, Sovereign Bank, XM Radio, Orbitz.com, Honda, Botticelli Olive Oil, Valspar Paints, Certainteed Shingles, RAMADA Hotels and Rinnai

Impressive, wouldn't you say?

Now, how do you do this for yourself?

1. Make a list of the 10 to 15 most prominent or unique clients you have worked for within the last 30 days
2. Open up your email program
3. Select the option that allows you to edit your email signature
4. Insert your "Recently Recorded for" list beneath your contact details
5. Save the changes and update them monthly or more frequently if desired

Has this strategy worked for you?

Stephanie

©©©iStockphoto.com/Androsov Konstantin

Related Topics: Chicago, how to, radio


Comments


    What a great tip, Stephanie! I'll definitely be doing that myself.

    Posted by:

      Ditto to Jeffrey. I always see friends and buddies of mine doing it, and always take the time to read it and think, "how cool", but I've never actually thought to do it myself! I'll be adding that!

      Posted by:

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