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Does Your Bark Match Your Bite?

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By Stephanie Ciccarelli

November 22, 2007

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female radio announcerAs a podcaster or radio personality, you probably have theme music that brands your show.

Music that you or your producer took great care to choose, no doubt.

Did that decision making process also ensure that your theme music matched your voice?

While listening to one of my favorite radio shows, a show that is also a podcast available in iTunes, I noticed that Jesse Brown's voice of CBC Radio One's "Search Engine" sounds very much like the theme music for the show.

Search Engine is a half-hour program that airs on CBC Radio One on Thursdays at 11:30 a.m. EST. Each week, Jesse conducts interviews with people about how the Internet is affecting them, their causes, and aspirations, giving his audience a global perspective on politics and the subtle and sometimes extreme ways that the online world influences people in real life.

The music is very zoot suit, lots of horns, and an almost dangerous, roguish, gangster appeal. Jesse's voice is mirrored through the music and it made me wonder if the music and instrumentation was selected or even commissioned with his voice in mind.

It appears that the compatible musical pairing of the theme with Jesse's pipes was purely coincidental!

I asked the CBC radio host, Jesse Brown, and his producer Geoff Siskind if it was a deliberate decision and Jesse related that truth be told, they just simply really liked the music!

What a happy coincidence :) Regardless of how or why the music was selected, Search Engine, a show that "predicts the present", is a winner for marrying (and branding) the voice of their host with the theme music for the program.

You may be in the same boat as Jesse Brown - perhaps your musical tastes just naturally correlate with your vocal timbre - however, there are probably many of you out there for whom music selections are paired conscientiously with vocal qualities.

Let your thoughts fly by adding a comment!

Best,

Stephanie

©©©iStockphoto.com/Lidija Tomic

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