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Marketing Tip : Work That Gift of Gab!

By Stephanie Ciccarelli

November 5, 2007

Comments (2)

What do you have that you can use to promote yourself at any given time, no matter where you are, what you are doing, or what you've brought with you?

Goldfish in Bowls

Find out how to make a great first impression and stand out from the crowd while marketing your voice acting business with another marketing tip from VOX Daily.

Last week, I was reading Stu Gray's blog and learned of a recent networking tidbit he discovered.

The scoop?

No matter where you are, what you're doing, or the occasion, you possess and carry with you the most persuasive marketing tool known to mankind.

What is this tool of marketing magic?

It's your voice!

As a voice talent, you carry your product with you wherever you go, and it would be very easy to give your engaged listener a quick demo of what you can do in person and watch for their reaction immediately.

Not everyone can give a product demo at the drop of a hat, and provided you are in good voice, you are able to count yourself among the very few who can.

Have you generated opportunities to show off your vocal gifts in person? Tell me about it!



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    I was at an acting workshop where we were learning the best ways to stand out during a film audition. When it came time for me to 'audition', the casting director/instructor asked me about my voice since I naturally sound so young. I explained that I am a full-time voice actor and she asked me to do some 'voices'. I pulled out all the stops and practically acted out my entire demo in front of a large room full of people. I even sang a bit of a song from the Little Mermaid! Turns out there were a couple of well-known casting directors in attendance that cast VO as well as film. It's not often you get to perform your 'reel' of voices in person! At the end of class, I was asked multiple times for my business card and web info. It just goes to show you should always be ready to 'voice' at the drop of a hat!


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      I am also an actress and have found that the many characters I have played over the years stick with me and pop up at various opportune times. These characters add to my voice over repertoire. I find myself networking at auditions and at other local events, such as the local filmmakers association. After working in public access television for over two years, I've made numerous contacts with my vocal skills and am always eager to offer my services. This has resulted in several local voice overs for television public service announcements and commercials. And, yes, I always carry my business card with me!

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