By Stephanie Ciccarelli
December 20, 2007
Think you know everything about marketing your voice acting services on the internet?
Even if you do, there's always more to learn!
Read Carol Mroz's article on what you need to know about doing business on the web as a freelance voice actor.
Okay, so you decided you want to use the internet to promote your voice, and you need to know just about every aspect of internet marketing.
There are a number of ways to learn.
One way is by trial and error, although that method has a more lasting effect on your knowledge base, itâ€™s not the most effective.
If you are just starting in the voice over business, there are some ways to ease your way into the internet, and painlessly learn the ropes.
First, we are assuming that you have not had voice training, or if you have, itâ€™s very limited.
Aside from continually training your voice, here is how to get started.
Create a profile Voices.com. Fill in as much voice over related information in your profile as possible.
Download the â€˜Getting Started Guideâ€™ at Voices.com. This will help you to learn more about the voice over business and why you will want a completed profile at Voices.com.
Build a quality home studio. For a detailed list of equipment, go to our FAQ section and search for â€˜Home Studioâ€™.
Record your voice samples and upload them to your Voices.com site.
Assuming that you have the appropriate training and equipment, it would seem that this would be all you need to do get work through Voices.com. There is still more involved than just auditioning.
The internet is a very different marketplace than what most people are accustomed to.
marÂ·ketÂ·place Â Â ï¿¼â€“noun
1. an open area in a town where a market is held.
2. the commercial world; the realm of business, trade, and economics.
3. any sphere considered as a place where ideas, thoughts, artistic creations, etc., compete for recognition.
Marketplaces are very busy, crowded and loud. Each of the vendors is trying to get the attention of all the people walking by. If you donâ€™t make enough noise to be heard over the din, the shoppers are not aware of you or what you are selling.
The seasoned professional (one who has been in the business full time for 5 years or more) would like to think that their experience, talent and equipment are all that is required for self promotion on the internet.
Up to this point, they have always used the same commercial demo, had their agent present it to potential clients and then theyâ€™ve been called for work. Alternatively, theyâ€™ve had their own website professionally designed and built and all they really need to do is direct potential clients there to listen to their commercial demo.
Conventional demos and methods donâ€™t always work on the internet.
These are designed for in person or networking connections. Thatâ€™s why agents use them and require a percentage of your earnings for getting you the connections.
Voices.com is your alternative marketing method.
First, knowing how to perform as a voice over artist and deliver a professional recording.
Second, is much more difficult, but can make or break your success marketing yourself on the internet.
Simply knowing where to â€˜fishâ€™.
aÂ·nalÂ·oÂ·gy Â Â ï¿¼â€“noun
1. a similarity between like features of two things, on which a comparison may be based
2. a form of reasoning in which one thing is inferred to be similar to another thing in a certain respect, on the basis of the known similarity between the things in other respects.
There are plenty of voice over professionals out there who have the mechanics down pat. They can act, mimic, write, sing, record, edit and produce with the best of them. But only a small percentage of them can be considered successful in marketing their voice on the internet.
Most companies can provide statistics that show 20% of the people are responsible for 80% of the results of that organization. Those same percentages hold true for voice actors marketing themselves on the internet. It is 20% of the professionals that earn 80% of the work.
This isnâ€™t designed to discourage you, just to let you know there is a reason that many very talented, hard working professionals with a TON of experience arenâ€™t getting work using the internet.
In fishing the successful fisherman knows where the fish are located at any particular time of day. Fish will move from place to place and back again with the tide and current. This is a learned skill and those who use this skill are able to regularly catch substantial numbers of fish. Just wetting a line in any body of water doesnâ€™t work.
Submitting auditions through Voices.com is only a small part of marketing yourself on the internet.
Use your profile at Voices.com to showcase everything you have to offer. Continually update it and try to look at it as if you were a client with a VERY short deadline. Clients donâ€™t have a lot of time to read blocks of text on your profile, but lists are simple and to the point. It has to tell them what they want to know within a few minutes of them landing on your website.
Your demos should also be short and sweet, regardless of whether they are auditions or uploaded to website. Clients will listen to 10-15 seconds TOPS and more ONLY if they are interested. Using tags will help them to find you and know what they are about to hear.
If you have a personal website, submit it to our link exchange program.
Â©©©iStockphoto.com/Michael BraunRelated Topics: agents, demos, employment, freelance, how to, internet, marketing, voice acting, voice acting demos, voice over, voice overs, voiceover, Voices.com, work
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