By Stephanie Ciccarelli
February 11, 2008
Have you ever thought about why people should be hiring you to record their voice overs?
Learn more about how Caryn justifies her professional voice over services to people outside of the industry in this feature article.
I attended a local business networking event this evening. My first one ever. It was much different than I expected.
In introducing myself to local business owners and telling them my profession, many of them responded with, "Oh, I've always wanted to do that... how can I?" or "Oh, I do the narration for my company's videos... why would I need your services?"
I can understand these responses. It APPEARS that what I do is as easy as reading a story to a child, or reading a local newspaper article aloud to your spouse.
It's not though.
Not at all.
So, why do these folks need a professional voice over for their commercial or corporate narration? Why can't they just do it themselves?
These are questions to which voice over artists need to have answers, and these answers are the basis of your marketing.
Here are some of the answers:
1. Specialized Training
I've had years of training - voice over classes, acting classes, workshops, private coaching with some of the best voice coaches in the country. Truly. And, I've had lots of "on the job" training, performing hundreds of commercials and narrations.
I've invested in my education so that I can produce a top notch product for my clients, take their direction and make it happen, and ultimately, deliver not only the sound they want, but the sound they NEED in order for their commercial or narration to sound BELIEVABLE... and not like someone's reading off the page.
And why is this important?
2. Believability = Credibility = Comprehension of what you're selling
Whether you realize it or not, using yourself (business owner) for your business's commercial is likely not the best idea. We've all heard those folks on TV and the radio... and they sound like they're reading. Do you really comprehend something when someone's reading to you? No.
People comprehend real life. Voice over talents are trained to bring your commercial or narration to life... real life.
3. Consistent Performance
While you just might sound fabulous reading a commercial for, let's say, high end furniture, you might NOT make a commercial about the benefits of a community college, or one about why folks should visit Walt Disney World, sound believable. But I have and I do. Yet, I wouldn't necessarily be the right voice choice for a high end furniture commercial.
Point is, everyone's voice is different, and one voice is NOT suited for all types of commercials or narration.
4. Higher Quality Audio
I've invested thousands of dollars in my studio and equipment in order to provide the best sound possible for your audio.
So, if you're a talent reading this, step back and think of some more reasons people should hire you... I'd love to hear them.
And, if you're a business owner considering my services, the points made above should convince you that YOU NEED ME for your voice over project.
What do you think of that?
Looking forward to hearing from you,
Caryn and Stephanie
Growth is the new business imperative, and that means seeking new markets wherever they may be. Before you cross the border, you'll need to prepare. Learn more about translation.
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