By Stephanie Ciccarelli
April 4, 2008
TGIF! Thank God it's Friday!
I'm sure you have a lot to share with me today and I can't wait to hear all about what you've been up to this week.
But first, did you go to the North American International Auto Show in Detroit earlier this year (2008)? The voice of Mitch Phillips did and was featured in a presentation for Hyundai. Find out more in this short but sweet interview.
Once you're done reading please leave a comment and share some news about the work you've been up to!
VOX: How did you get the gig?
MITCH: I had worked with Gary Rivera and Ed Bernard at CDG LA (Creativdesign Group Inc) in the past on other Hyundai presentations including mall kiosks and other related stuff. CDG reached out to me to voice the presentation at the Detroit Auto Show for the debut of the new Hyundai Genesis. I was more than happy to work with them on it - besides the car looks really sharp!
VOX: Have you worked for Hyundai before?
MITCH: Not directly for Hyundai, but for CDG.
VOX: Was the voice over specifically for that video or is the company using the voice over in broadcast commercials and other applications such as Internet too?
MITCH: The video was a special project targeted for the auto show debut of Hyundai's newest car. I would guess that the main theme: "At Hyundai, we build cars for people who deserve more" will carry over into other media in the overall marketing of the Genesis. It's really a radical approach, marketing luxury at a much more affordable price.
VOX: Did you record the voice over before seeing the footage or were you able to see what you were narrating during the recording process?
MITCH: No footage was provided. Just a script and some really good direction as to the mood, pacing and emphasis on all the important features. All done via phone patch and mp3 with a few tweaks and revisions. I was lucky in the sense that we were able to find the right vibe for me and the read pretty fast, so the session was completed in a rather compact amount of time.
VOX: Did you record the voice over from your own studio? If not, where did you do the recording?
MITCH: Yes - I record 99.9% â€¦. OK, to be totally honest, 100% of my voice tracks from my home studio facility. I've been tracking commercials, broadcast imaging, and everything in between, for almost 20 years from my own studios. Before the age of MP3 in fact. Makes me feel old.
VOX: Were you able to get to the auto show? If so, did you witness your own voice over?
MITCH: Unfortunately no. They do not let me out of here. Please help.
Gotta love Mitch's sense of humor ;)
Leave a comment below and let's get this party started!
Best wishes and happy weekend,
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