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The Difference Between Advertising and Marketing

By David Ciccarelli

July 23, 2008

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woman thinkingDo you know the difference between marketing and advertising?

Those two terms are often confused, however, as you'll discover, they are entirely different.

Today, we'll take a closer look at how you can really get a hold on your marketing and advertising activities by clearly identifying what's what and executing on a plan to get your voice over business on the road to substantial growth.

Before we get to the meat and potatoes of it all, here's a couple of definitions and a direct comparison of advertising and marketing:


Advertising

The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing

Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for the mutually advantageous exchange of products or services.

Marketing tends to be seen as a creative industry, with marketing professionals often specialize in one or many of the following areas:

๏ advertising
๏ branding
๏ communications
๏ database marketing
๏ professional selling
๏ direct mail marketing
๏ event organization
๏ field marketing
๏ global marketing
๏ international marketing
๏ internet marketing
๏ public relations
๏ search engine marketing
๏ marketing strategy
๏ social media marketing
๏ strategic management
๏ marketing plan development
๏ market research

If anything is of interest to you or an area you are unfamiliar with I recommend Googling the terms to learn more about those specific topics.


Find a Marketing Professional So You Can Focus on Your Areas Of Expertise

In business, it is wise to learn how to focus on what you do best, and outsource or delegate the rest.

Do a little surfing on the Internet or ask someone in your business network to refer a marketing professional whose service has a track record of proven results.

Always work with people who practice what they preach.


Does anyone have any questions on yesterday's post discussing marketing budgets or today's posts defining advertising and marketing?

Add a comment to join the conversation.

Kind regards,

David

©iStockphoto.com/muharrem öner

Related Topics: advertising, business, how to, industry, marketing


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