By David Ciccarelli
July 23, 2008
Do you know the difference between marketing and advertising?
Those two terms are often confused, however, as you'll discover, they are entirely different.
Today, we'll take a closer look at how you can really get a hold on your marketing and advertising activities by clearly identifying what's what and executing on a plan to get your voice over business on the road to substantial growth.
Before we get to the meat and potatoes of it all, here's a couple of definitions and a direct comparison of advertising and marketing:
The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for the mutually advantageous exchange of products or services.
Marketing tends to be seen as a creative industry, with marketing professionals often specialize in one or many of the following areas:
à¹ database marketing
à¹ professional selling
à¹ direct mail marketing
à¹ event organization
à¹ field marketing
à¹ global marketing
à¹ international marketing
à¹ internet marketing
à¹ public relations
à¹ search engine marketing
à¹ marketing strategy
à¹ social media marketing
à¹ strategic management
à¹ marketing plan development
à¹ market research
If anything is of interest to you or an area you are unfamiliar with I recommend Googling the terms to learn more about those specific topics.
In business, it is wise to learn how to focus on what you do best, and outsource or delegate the rest.
Do a little surfing on the Internet or ask someone in your business network to refer a marketing professional whose service has a track record of proven results.
Always work with people who practice what they preach.
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Whether you’re recording a TV commercial or shooting a corporate video, it isn’t enough to simply pick a song, drop it in and call it a day. Musical choices must reflect your brand, move the given project forward and closely align with your voice-over needs. Learn more.
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