By Stephanie Ciccarelli
October 1, 2008
THE VOICES.COM STORE
Coming up this fall, you'll be able to sell products in the Voices.com Store as well as in your own store located within your Profile, an innovation that we're pleased to offer to you that will make it easier than ever before to be hired based upon work you've already done.
From our market research, we're confident that the Voices.com Store will leapfrog any other web service for voice over professionals when it comes to promoting your services and giving you the power to control pricing, your own ad copy and product descriptions as well as product samples.
What Are Products?
A product is any kind of voice over that you count among your services, for example, :60 radio commercials, or voice mail greetings, movie trailer voice overs, and so on.
These products are presented individually to the buyers as ready-to-order and are purchasable immediately online at your Voices.com store, facilitated by SurePay, the voice over industry's trusted escrow service.
Here's what a single search result could look like for your product listing:
What's more is that you can sell products that are related to voice over, let's say copy writing or music production, but why stop there?
You could even sell audiobooks that you've narrated and produced or prefabricated products that are available for download.
Just as you have particular demos that you feature for the directory, you also will be featuring product samples of your voice that are representations of what the final product is for the buyer.
What I mean is that if you are selling a :30 radio commercial with dry voice, you would upload a sample that demonstrates your abilities without any production (music, sound effects, vocal effects, etc.). If you were to include music but say that the product price only includes dry voice, that would be misleading and confuse your prospective customer.
It's better to build trust and give them exactly what you say you're selling in the sample than to overdo it just to be flashy.
CREATING YOUR OWN PRODUCTS
You'll want to consider the following when creating your products:
à¹ Product Title:
A 1-line field for the title or name of the product
à¹ Product Tags:
Comma separated keywords (adjectives) used to describe the product.
à¹ Product Language:
The language that the recording will be done in.
à¹ Product Category:
Radio, television, business and so on.
à¹ Product Demo:
A sample MP3 file used to help demonstrate what will be delivered for the product price.
à¹ Product Description:
A large text area used to describe the product, service description, deliverables and other technical or detail information.
à¹ Product Price:
USD price of the product sold.
WHERE WILL YOU SELL THESE PRODUCTS?
Clients who come to Voices.com will have an exciting new way to buy voice over recordings, specifically purchasing voice over products organized by category type, in the Voices.com Store.
At a glance, your prospective customers will see product titles, their descriptions, and prices as well as seller feedback ratings (based upon past transactions completed at Voices.com) with the ability to add products to their cart for purchase.
Products will be automatically placed in the store upon creation.
Your Personal Store
This is where it gets fun!
Your profile will have four (4) unique sections:
In your Store, clients can see which products you offer and can add these items their cart. Note that the same products that you have listed in the Voices.com Store will also appear in your personal store located at your Profile.
While viewing your products, clients have the option to email you about a product, or save your profile to their favorites, making it easy for the client to return to your store to complete the purchase at a later date.
PRODUCT PAGES IN YOUR STORE
Each product will have it's own unique URL. Likely something like this :
Product pages will be where the client user can view:
à¹ The full product title
à¹ The full product description
à¹ More information about you including your services as pulled from your profile (payment terms, about us etc.)
à¹ Complete feedback history
THE SHOPPING CART
One very important aspect of this whole process is the cart. Clients can fill their carts with products that they want to purchase.
They also have the:
- Ability to see products currently in cart
- Ability to add/remove products from cart
- Ability to increase the quantity (number of hours purchased of a certain voice talent)
- Instant price adjustments to reflect changes in cart
HOW CLIENTS CHECKOUT
Here are the steps a client goes through when purchasing something from the store:
1. Sign In or Sign Up
2. Work Order
Clients attach a script and provide artistic direction and outline any technical requirements.
Client make a full deposit in the already familiar SurePay Escrow service.
In the final step, the clients verify their details and click "Place Order" to place their deposit and send you the work order.
You can get an early advantage by thinking of the types of products you may want to sell in your Store.
Here are some ideas:
à¹ Radio Commercials, products sold by market size (National, Regional, Local) and length (:60, :30, :15)
à¹ TV Commercials, products sold by market size (National, Regional, Local) and length (:60, :30, :15)
à¹ Telephone Package (Auto Attendant, IVR, On-hold, voicemail), sell by word count for packages / offer products without music and products with music; more expansive products for larger projects such as extensive phone trees, global entities, conglomerates
à¹ Copy writing services, by word count / per page (word count / font stated)
à¹ Short narration (5 minutes or less) for business
à¹ Long form narration (based upon number of words); could offer products that go up in price incrementally to reflect longer scripts.
à¹ Podcast Promos
à¹ Website Intros
These are just some of the ways you can promote you voice and make your services known using Voices.com. Testing the new version of the Voices.com website will occur in late October (the exact launch date is TBA), so prepare now for success by thinking of ideas and creating products to include in your very own store and in the Voices.com Store.
Stephanie and The Voices.com TeamRelated Topics: hired, industry, Products, radio, Shopping Cart, TV, Voice Actors, Voice Overs, Voice Talents, voicemail, Voices.com Store