By Stephanie Ciccarelli
October 24, 2008
Today was no exception as I read a tweet posted by my friend Alison Pitman this morning, a voice over professional in the UK, directing me to a timely blog post she wrote raising a number of very interesting questions that warrant further debate.
Also, a couple of weeks ago I happened to be reading another friend's blog, David Bourgeois from Voice Coaches, and he wrote some commentary that I think you'll find uplifting regarding how you can make strides to push through times of difficulty as an entrepreneur.
How is the economy affecting your voice over business?
Click here to read more on what Alison and David are thinking as well as some commentary from yours truly.
Once finished, I invite you to comment with your thoughts :)
How is the looming recession affecting your voiceover business?
Some voice talents have reported a downturn of 30%, others not so high but some voice talents have been hit even harder. Experienced voiceover artists hope to weather the storm, but where does this leave the novice voice artist, and those just dipping their toe in the voiceover market.
Over the past 6 weeks, I've noticed a slow down in direct voiceover enquiries and online and offline audition opportunities. It may just be a blip or could indicate a more general trend for the coming months and years.
So what does this all mean?
1. Will new wanabee voice talents move quickly out of the VO business as VO jobs become harder and harder to come by? Will this leave more work for the established artists?
2. Will new VO talents who offer their services at lower prices than established talent pick up more and more work as clients cut their voiceover budget?
3. Will clients start using "John from accounts with the nice voice" to record their voicemail messages, telephone greetings rather than a pro voice artist?
4. Will established talent have to drop their rates to secure work?
5. Will potential clients be more alive to the benefits of using a professional Voice to create a professional brand and image for their company?
6. Will voice talents have to re-double their marketing efforts? Will we have to find new markets for our services as traditional voiceover markets retract?
7. Is amateur hour almost over?. Voiceover artists are now going to have to take their business seriously - invest in their marketing, their websites, SEO, analyze whether all or any of the online casting sites are worth the investment, work on promotion and discover their versatility and adaptability.
8. When will it all end - and how many of us will be left standing?
I am an American and a small business owner. I don't know about any of you, but I am always impressed with the men and woman who are willing to run for president. Regardless of Obam-inality, or McCain-ism, it is impressive to see individuals who are committed to leading, particularly in these complicated times.
Regardless of how either candidate does, if you are pursuing voice over work professionally... YOU are the winner!
Because instead of sitting back and complaining or worrying about the economy, you are taking an active role in your financial future. Instead of relying solely on your current employer or former employer's pension to afford you a comfortable lifestyle, you are working to control that on your terms.
Far too many people are content to sit on the sidelines when it comes to the things that they want to do in life. This willingness to always be reliant on others is part of the reason that many of us run into financial and lack-of-fulfillment issues to begin with. From the time you make a decision to achieve something, you are putting yourself in a winning position. Regardless of election polls and news reports, you ultimately control a great deal of your life's outcome.
Remember, regardless of whether you think you CAN do something, or think you CAN'T do something... you will probably be right!
Some great news for voice over talents!
Last month, and the month prior, we posted a record number of voice over jobs at Voices.com. Now, the majority of these opportunities are Private Jobs (direct contacts), however, since they are direct job offers, they aren't visible on the main jobs board for all to view.
We anticipate that there will be even more job opportunities posted at Voices.com in the coming weeks and months ahead through partnerships we have developed and the relaunch of the all-new Voices.com.
I think Alison hit a lot of nails on the head for a variety of cases and scenarios. What we must remember though is that every person is unique and their responses will be too.
Many aspiring pros may find that it's time to move on and that will make it easier on the pros to get the work that may otherwise go to someone less qualified.
These are all questions that need to be asked, but I think if a positive mindset is kept during these economic times of hardship, the outcomes will be positive and perhaps even more exciting.
In accordance with David, I also believe that as entrepreneurs you are masters of your own destiny and prospective work. No one can fire you, lay you off or lose confidence in your work except yourself.
If everyone who is in this business as true professionals can step up to the challenges and aim for success and "business as usual", the present economic struggle won't affect their business nearly as much as it could if they allowed themselves to fall into the dangerous conversations and negative reports being disseminated by the media, some politicians and financial institutions.
Alison Pitman, David Bourgeois, economic downturn, economy, entrepreneurs, recession, voice acting, voice over work, voicemail
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