By Stephanie Ciccarelli
November 13, 2008
Conversations carried on from last week about demos have provided more food for thought regarding what can or cannot be used on them.
One way to make sure that your copy is original is to write it yourself!
Learn more about how you can do that now.
Yesterday I received a message from someone asking for clarification on the kind of material you could include on your voice over demo, namely asking if print ad copy was OK to use as a former instructor had once suggested.
My answer to her, and remember I'm not a lawyer so this is based upon my own opinion, was as follows and I hope it is of some use to you, too:
Can I use print ad copy in my demo?
Print ads are still copyrighted material, so I would say not to do that from now on. The ad itself would be copyrighted material and the use of a brand name or slogan could violate trademarks.
If you can, write your own spots. These can be inspired by ads you hear or see, but take the core or the spirit of those ads and translate them into something new.
For instance, I could be listening to a commercial for a fast food restaurant and be inspired to write a spot for a gourmet catering business and how their food is organic, why it's better than fast food, etc.
Does it still have to do with food?
The answer is yes, but it has absolutely nothing else to do with the ad I was inspired by.
Create a fictitious name for the company if you like (double check on the Internet via keyword searching that the name is not being used or registered by anyone) and run with it.
A few years ago, I wrote a couple of royalty-free voice over and advertising script collections that feature a variety of industries, applications and also includes vocal / musical direction. The scripts are useful for practicing with, as material for your demos and are also customizable for your own use and personal style.
If you are a Premium or Preferred member of Voices.com, these scripts are available to you for free in the Help section:
Of course, if you prefer, you could always hire someone else to write custom copy for your demo. The rule of thumb is to keep the voice over demo to 1 minute in duration, and within that minute, you'll be able to easily showcase between 5 to 7 different spots, give or take, perhaps more.
Leave a comment and share your experiences!
Â©iStockphoto.com/Xavi ArnauRelated Topics: ad copy, advertising, commercials, Copy, scripts, voice acting, voice over demos, voice overs, voice talent, writing
Whether you’re recording a TV commercial or shooting a corporate video, it isn’t enough to simply pick a song, drop it in and call it a day. Musical choices must reflect your brand, move the given project forward and closely align with your voice-over needs. Learn more.
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