By Stephanie Ciccarelli
December 4, 2008
Getting voice over work is easier than you think if you have your eggs in more than one basket.
How many irons do you have in the fire for acquiring voice over work?
When you are self-employed, it is necessary and wise to have more than one reliable source that your work comes from.
Having many irons in the fire is prudent and yields more fruit than simply relying on one or two activities or people to get you where you want to be.
Research potential customers who need voice over services and contact them personally to introduce yourself. One thing to keep in mind right off the bat is that the people you contact should be verifiable candidates for hiring voice over talent, not just people you think may need voice over. For more on how to do this, read this article by Philip Banks.
Keep in touch with current and past clients through a periodic newsletter (monthly is encouraged) to nurture relationships and remind your customers that you are there to serve them when they need a voice over recorded. You don't have to write an essay but do take some time to update your clients on what you've been up to, any new clients you've welcomed to your studio and also any awards or publicity you have recently received.
Have you considered writing a blog? One way to introduce yourself to the world in a big way online is by writing a blog about who you are and what you offer. Offer valuable insights and share opinions with potential clients to develop connections and work opportunities. Being a blogger comes with responsibility, and once you've built up an audience, it becomes even more important to keep to a schedule. The rewards may be slow to come but they will through perceived authority, search results and relationships forged.
If you are reading this article, you're probably already signed up with a voice over site listed as a professional voice talent. At membership sites such as Voices.com, you can sign up for a paid subscription or a basic, free account. Paid subscriptions give you the ability to audition for job opportunities as well as be featured in a number of places, for instance in the Featured Talent Directory or enjoy higher rankings in the Voices.com search engine. Members at Voices.com can also sell products in their store that also feed into the Voices.com Store.
Getting an agent isn't easy but it can be extremely beneficial to you if you are on the roster of an agent who wants to get you work. When approaching a potential agent, make sure that you have researched their current roster and found a place where you might fit in. If you don't hear back, it could be that they already represent someone with similar vocal characteristics or that they are not looking to add more talent to their roster at that time.
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