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How Many Irons In The Fire Do You Have?

By Stephanie Ciccarelli

December 4, 2008

Comments (4)

IronGetting voice over work is easier than you think if you have your eggs in more than one basket.

How many irons do you have in the fire for acquiring voice over work?

Where Does Your Income Come From?

When you are self-employed, it is necessary and wise to have more than one reliable source that your work comes from.

Having many irons in the fire is prudent and yields more fruit than simply relying on one or two activities or people to get you where you want to be.

Here are 5 ideas that you can try that will widen your net:

1. Prospect For New Clients

Research potential customers who need voice over services and contact them personally to introduce yourself. One thing to keep in mind right off the bat is that the people you contact should be verifiable candidates for hiring voice over talent, not just people you think may need voice over. For more on how to do this, read this article by Philip Banks.

2. Keep In Touch

Keep in touch with current and past clients through a periodic newsletter (monthly is encouraged) to nurture relationships and remind your customers that you are there to serve them when they need a voice over recorded. You don't have to write an essay but do take some time to update your clients on what you've been up to, any new clients you've welcomed to your studio and also any awards or publicity you have recently received.

3. Start A Blog

Have you considered writing a blog? One way to introduce yourself to the world in a big way online is by writing a blog about who you are and what you offer. Offer valuable insights and share opinions with potential clients to develop connections and work opportunities. Being a blogger comes with responsibility, and once you've built up an audience, it becomes even more important to keep to a schedule. The rewards may be slow to come but they will through perceived authority, search results and relationships forged.

4. Join A Voice Over Marketplace

If you are reading this article, you're probably already signed up with a voice over site listed as a professional voice talent. At membership sites such as Voices.com, you can sign up for a paid subscription or a basic, free account. Paid subscriptions give you the ability to audition for job opportunities as well as be featured in a number of places, for instance in the Featured Talent Directory or enjoy higher rankings in the Voices.com search engine. Members at Voices.com can also sell products in their store that also feed into the Voices.com Store.

5. Get An Agent

Getting an agent isn't easy but it can be extremely beneficial to you if you are on the roster of an agent who wants to get you work. When approaching a potential agent, make sure that you have researched their current roster and found a place where you might fit in. If you don't hear back, it could be that they already represent someone with similar vocal characteristics or that they are not looking to add more talent to their roster at that time.

How Many Irons Do You Have In The Fire?

Leave a comment and let me know!

Best wishes,

Stephanie

©iStockphoto.com/drflet

Related Topics: awards, how to


Comments


    Hi Stephanie,
    The answer to your question is MANY irons in the fire. I learned long ago that you can't sit back and expect all of your business to come from one source. Even in the days when I had one agent only in the city in which I lived, I marketed myself as much as possible - mostly with mailings of demos, postcards, etc. I usually didn't make phone calls, because frankly, clients are busy people and no matter how much they love you, calling is sometimes an annoyance. I used to drop off demos (when we had to use hard copies) with creative marketing items to the offices of local clients as well, but I'd just leave them with the receptionists at the front desk.

    Now, all of the avenues you mentioned are helpful, and expanding to many cities for representation and contacting clients is much easier and necessary. In addition, networking with other voice talent is extremely helpful! It has been my experience when one client or agent or marketplace is slow for me, most often another will be hot. This business is a process. Most of us don't reach a place where we can just sit and wait for the phone to ring or the email to pop in our inbox if we want to stay as busy as possible. I don't believe there's any point at which you can stop marketing and searching for new clients and new avenues to connect with clients.

    Posted by:

      The number and kinds of irons is evolving these days.

      - Prospecting is certainly part of my regular business plan.
      - Networking with professional associations is another.
      - I decided that blogging is not my thing, even though I am a prolific writer.
      - I've been doing a Quarterly eNewsletter for a few years.
      - Have a few agents scattered here and there.
      - I'm on and off some of the VO marketplaces.
      - And am really exploring the ways that the Social Networking sites can be leveraged.

      I am, however, open for suggestions on how I can kick the Internet addiction that seems to have cropped up.

      Posted by:

        I have most of these irons well placed and yet things are somewhat slow. Due to economic conditions I highly reccomend visiting any studio or agent you can, and if you have a couple of cute hungry looking kids bring them along as well. LOL
        JO

        Posted by:

          Hey Stephanie... it's been a long time since I participated in the blog here. I have been so busy with so many things apart from voiceover, but I have hopefully made it to a place where I can take more of an active role in the community. I am enjoying catching up and learning all the new features by the way. Looks great!

          As to this blogs topic: I am always looking to put more irons in the fire. One thing that I would suggest is to stay aware of whats going on around you by reading your local newspapers and any publication that your local chamber of commerce might have. This goes hand in hand with the some of the stuff Philip Banks spoke of in his article. That was a great article by the way! By staying informed about your local area, you can find new opportunities.

          I also like the newsletter idea. I'm going to start thinking about doing one at least quarterly and then monthly when I have more to talk about.

          Keep up the great work!

          Tom Conklin

          Posted by:

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