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Report on the Voice Over Industry : 2009


By David Ciccarelli

December 30, 2008

Comments (12)


Voice talent, agents, casting directors and unions face a changed environment. The convergence of media and technology, combined with the fragmentation and personalization of media, is affecting all industry players in unprecedented ways.

This report aims to identify the key players who participate in the industry, describe behavior and trends, but most importantly, highlights areas of opportunity that should be capitalized upon in 2009.

Who Should Read This Report

๏ Voice Talent, Voice Actors, Narrators
๏ Voice Over Coaches, Instructors and Trainers
๏ Audio Engineers and Producers
๏ Voice Over Agents Talent Agencies & Casting Directors
๏ Unions and Industry Associations
๏ Online Marketplaces


๏ A map of the voice over industry online charted by TouchGraph.

๏ A graph of which websites receive the most pageviews as sourced by Compete.com

๏ The single most searched for keyword, and how much Google charges for a click if you were to bid on that keyword using Google Adwords, the search engine marketing program.

๏ New information revealing the slight decline in radio and television advertising, but the rise in Internet, podcasting and videogame advertising.

๏ Details about "The gadget of the year".

๏ Information covering salaries of union and non-union voice over talent including dollar amounts for contracts with residuals as well as average rates for freelance voice over work.


What Trends Do You See for 2009?

For the visionaries and those who simply enjoy making predictions, what do you believe is in store for 2009? Download the Voice Over Industry 2009 report then add your prediction below by leaving a comment now.

Looking forward to hearing from you,


Related Topics: 2009, agents, David Ciccarelli, Google, industry, industry report, Non-Union, predictions, radio, union, voice overs, voice talent, voices.com


    David, thanks for sharing this valuable report with us! I'm printing it out to really "pour over it" old-school style!

    As a Podcaster (aka "Media Content Provider"), It is fantastic to see podcasting featured!

    Wayne Henderson

    Posted by:

      Thanks for publishing and sharing this report. I plan to read it when I can grab a quiet moment early in the new year.

      Posted by:
      • Donna Papacosta
      • December 30, 2008 2:38 PM


        Good stuff. Thank you.

        Be well,

        Posted by:

          Thanks for the great resource! I look forward to reading it over once the holiday craziness calms down!

          All the best,

          Ashley Huyge

          Posted by:

            Very informative post thank you!

            Posted by:
            • Ann Mobile
            • December 31, 2008 8:38 AM

              A very professional job on a very fascinating profession! Thanks!

              Posted by:

                Interesting bit of fact collecting. I've skimmed it, but there's much to go over in detail. Thanks for your work in compiling this and sharing it with us, your clients. It's encouraging. :D

                Happy new year....much prosperity and love to you in 2009.

                Posted by:

                  Thank you very much for this report. It's incredibly informative. :)

                  Have a wonderful new year!

                  Posted by:


                    Good report, and I wholeheartedly agree with the market estimate for podcasts, audiobooks and other "interactives". I'd like to see more references to the metrics used as BoEs though (Basis of Estimate).

                    /sorry, it's the engineer in me

                    PS: a direct link for those who want to use the touchgraph user interface is http://www.touchgraph.com/TGGoogleBrowser.html (it was missing from the pdf I read).

                    Greg Houser

                    Posted by:

                      Terrific piece. Along with Pat Fraley's most recent VOE podcast, definitely helpful for keeping chins up. I've linked to it on my blog. Thanks!

                      Posted by:

                        Thanks for this report, David!! I love stats... good stuff... and good news!!!

                        Happy New Year! Caryn

                        Posted by:

                          It's great to see the numbers behind what I think many of us have seen in our businesses - GROWTH! Now more than ever our talents and services are necessary for both an economical solution for other businesses that are facing challenges, and overall as many industries communicate in ways we couldn't even have dreamed of a few years back.

                          It's our time. :)

                          Posted by:

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